Mobile Marketing

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• How to Make the Online Community Your Marketing PartnerMack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. ...
  Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word-of-Mouth, YouTube
• Wired for Winning LoyaltyJill Griffin
  Brand Ambassadors, CRM, Customer Engagement, Interactive Marketing, Mobile Marketing, Personalization, Word-of-Mouth
• Marketing in Accelerated CultureJay Pattisall
  Advertising and marketing has changed. What could possibly be the cause of so many beleaguered established players and fortunate newer ones?
  Advertising, Brand Awareness, Marketing Inspiration, Mobile Marketing, Social Media, Word-of-Mouth
• Convergence: It's Becoming a Brave New WorldRobbie Baxter
  Imagine a world where video, photography, text and music are all available from any device that can connect to the Internet at any time. Whether you're using your computer, iPod, ...
  Advertising, Blogging, Brand Awareness, Interactive Marketing, Mobile Marketing, Targeting, Videos
• The Year for Wireless MarketingMartina Zavagno
  Wireless is (in Asia and Europe) and is becoming (in the North America) a part our everyday life. And soon, a part of our marketing programs as well.
  Branding, Measurement, Mobile Marketing, SMS
• The Prepaid Card MakeoverGary Goldhammer
  What's the key to convincing customers that your card is different, and isn't just an extra thing to schlep in their wallets?
  Brand Loyalty, Branding, Mobile Marketing, SMS
• Your Web Site is Useless and InvisibleMitch McCasland
  If your company has a Web site, Mitch has some news for you: He visited your Web site and it looks like crap. He can’t use it. Worse yet, it ...
  Mobile Marketing, Testing, Web Browsers, Websites
• Mobile Marketing – R U up 4 it?Russell Buckley
  The mobile phone is the hot new and powerful marketing channel that savvy marketers are all talking about.
  Marketing Tips, Mobile Marketing, SMS, Targeting
• Shopping Until We DropKathy Foley
  The behemoths of corporate consultancy still pay "analysts" to write silly reports full of long words and outlandish predictions. Are consumers really going to shop as much as they say?
  E-Commerce, Mobile Marketing, Recession
• Wireless Free-RidingAllen Weiss
  The wireless web is taking off and Skygo.com reports that web ads may work. Well, watch out for free-riding! Here's a story we ran last year that is still ...
  E-Commerce, Marketing Inspiration, Mobile Marketing, Sales
• Wireless Web Browser WoesAllen Weiss
  Sprint's service is lousy, and they make it hard to upgrade to the wireless web. But will the rest of the cell phone industry follow by stranding customers with ...
  Customer Experience, Customer Service, E-Commerce, Mobile Marketing, Web Browsers
• Wireless Advertising to the Rescue?Allen Weiss
  Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?
  Advertising, Brand Awareness, Email Marketing, Metrics, Mobile Marketing, Targeting, Websites