Mobile Marketing

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• How Retailers and Brands Are Using Mobile to Win at Shelf... and Beyond [Slide Show]Rick Gardinier
  This holiday season, leading brands are capitalizing on the mobile boom. Is your brand following suit? If your brand hasn't quite cracked the mobile code yet, learn four quick points ...
  Advertising, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
• Social Media Chatter Reveals Mobile Shoppers' Frustrations
  Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Media
• Five Internet Trends to Factor Into Your 2012 Business Plan
  In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
  Customer Engagement, Digital Theory, Marketing Plans, Mobile Marketing
• Use QR Codes so You Don't Get Thrown Away After TradeshowsSarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
  Marketing Tips, Mobile Marketing, Print Collateral, Sales, Tradeshows/Events
• Four Event Marketing Predictions for 2012Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make ...
  Digital Theory, Forecasts, Mobile Marketing, Smartphones, Social Media, Tradeshows/Events, Videos
• Android and iOS Rule US Mobile Apps Market
  Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen.
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• The Evolution of Marketing Agencies and ConsultanciesPaul Roetzer
  The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
  Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing
• Small Businesses to Ramp Up Mobile, Social Marketing in 2012
  With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile ...
  Forecasts, Mobile Marketing, Research Summaries, Small Business, Smartphones
• Four Tips for Mobile Email Design
  "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  Email Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing
• Four Tips for Mobile SEO
  "Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
  Keywords, Marketing Tips, Mobile Marketing, SEO
• Five Defining Features of Landing Pages 3.0Scott Brinker
  A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages ...
  Copywriting, Google+, Landing Pages, Marketing Tips, Mobile Marketing, SEO, Testing, Website Design
• It Is Written on the Tablets: News Consumption Going Mobile
  Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Research Summaries
• Social Networking via Mobile Devices Surging
  Mobile social networking is on the rise: As of August 2011, the number of people who accessed Facebook, LinkedIn, and Twitter via mobile devices grew 50%, 69%, and 75%, respectively, ...
  Mobile Marketing, Research Summaries
• Location-Based Coupon Users Concerned About Privacy
  Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to ...
  Location-Based Marketing, Mobile Marketing, Promotions, Research Summaries, Smartphones
• Three Ways B2B Mobile Apps Can Boost Client Services
  "The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
  B2B Marketing, Customer Service, Marketing Tips, Mobile Marketing
• M-Commerce Taking Comparison Shopping to a New Level
  Mobile commerce has become widespread in the US: 80% of smartphone owners say they have used their devices to help make buying decisions in the past year and two-thirds have ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• SMS Marketing: How to Harvest Your Customers' Mobile DetailsBill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open ...
  Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• The Five Rules of Great Radio: Rule 4 (a) [Video]Brent Walker
  You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through ...
  Content, Local Marketing, Mobile Marketing, Search Engine Marketing
• Local Business Search: Mobile Surges 34%
  Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so ...
  Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing
• Forrester: Interactive Spending to Reach $76.6B by 2016
  US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, ...
  Advertising, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries, Social Media