Mobile Marketing

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• Americans Would Forfeit Cars, TV, and Sex for Their Tablets
  Americans are in love with their tablets: 91% of people who own a tablet say they take their device to bed with them, and 15% say they would give up ...
  Email, Mobile Marketing, Research Summaries, TV
• CMOs Expect Big Returns From Digital Marketing
  Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, ...
  Advertising, Chief Marketing Officer, Customer Engagement, Digital Marketing, Email Campaigns, Measurement, Mobile Marketing, Research Summaries, Strategy, Web Analytics, Websites
• B2B Mobile Marketing Success Mantra: Better, Faster, Easier [Video]Christina "CK" Kerley
  Think mobile is for consumer audiences only? Think again, B2B marketers! Learn why mobile marketing is ideal for B2B marketing, and how three simple words—better, faster, easier—can help you win ...
  B2B Marketing, Content Marketing, Customer Engagement, Mobile Marketing, Videos
• Facebook Tops Social Login Preferences
  Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of ...
  Facebook, Mobile Marketing, Research Summaries, Social Media, Social Networking, Websites
• Use of Smartphone Location-Based Tools Nearly Doubles
  Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so ...
  Advertising, Location-Based Marketing, Mobile Marketing, Research Summaries
• Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]Christina "CK" Kerley
  Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into ...
  Customer Behavior, Customer Engagement, Mobile Marketing
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word-of-Mouth
• Five Tips for Using Your iPad on Sales Calls
  These days, B2B sales teams are carrying their product demos, order forms, cool presentations—you name it—with them in handy tablet form. And the tablet of choice is often the iPad. Dealmaker ...
  Consumer Electronics, Mobile Marketing, Sales, Technology
• Five Must-Have Elements of an Awesome Mobile Marketing Call to ActionKane Russell
  Like any marketing campaign, a mobile marketing campaign can be well thought out, meticulously planned, and perfectly functional... but still produce limited user engagement. Why? A subpar call to action.
  Customer Behavior, Customer Experience, Landing Pages, Mobile Marketing
• Mobile-Savvy Hispanics Prefer to Shop With Companions
  Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and ...
  Hispanic Marketing, Mobile Marketing, Research Summaries
• Small Businesses Gearing Up for Mobile Marketing, Slowly
  Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses ...
  Customer Loyalty, Customer Service, Local Marketing, Mobile Marketing, Research Summaries, Websites
• On-the-Go Execs Use News, Weather Apps Most
  More than two in five surveyed global executives (43%) say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular, according ...
  Advertising, Mobile Marketing, Research Summaries, Social Networking
• WOM, UGC Much More Trusted Than Email, Social Media, Advertising
  Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by ...
  Advertising, Blogging, Email Campaigns, Mobile Marketing, Research Summaries, User-Generated Content, Websites, Word-of-Mouth
• Facebook and Instagram: The Data Behind the Photo Op
  On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already ...
  Advertising, Content Marketing, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Networking
• A 13-Step Road Map for How to Go Hyper-LocalTom Shapiro
  It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your ...
  Advertising, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing
• Portable Purchasing: Trends in Shopping via Tablets, Smartphones
  Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Smartphones
• Google Android Captures Majority of US Smartphone Market
  Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its ...
  Content, Customer Behavior, Google, Local Marketing, Mobile Marketing, Research Summaries, Smartphones
• Four Mobile Email Myths You Need to Bust Right Now
  "With the increase in smartphone adoption, there's been a lot of talk lately about mobile email," writes Anthony Schneider of Mass Transmit. "Some of it is brilliant. Some of it's ...
  Email, Metrics, Mobile Marketing, Smartphones
• Decoding the Code: Seven R's of a Relevant Mobile Barcode CampaignIgor Glubochansky
  Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching ...
  Consumer Electronics, Customer Behavior, Mobile Marketing
• Email Preferred Over Texting for Brand Offers, Promos
  Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey ...
  Demographics, Email, Mobile Marketing, Research Summaries, SMS