Mobile Marketing

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• The Battle of the Smartphones: Android vs. iPhone [Slide Show]Christian Gulliksen
  Smartphone usage is up, up, up. In a global marketplace dominated by Android, traffic to websites has more than doubled in the last year. But this picture of Android's near ...
  E-Commerce, Google, Mobile Marketing
• Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles
  Among mobile Web users in the US, mobile media (via phones and tablets) was the the most popular way to consume media content in the second quarter of 2012: Mobile ...
  Advertising, Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, TV
• Luxury Brands Boosting Online Marketing Spend
  More than three-quarters (77%) of luxury advertisers are expected to increase their investments in online marketing in 2012, according to the 2012 Luxury Brand Study by Martini Media, a new ...
  Mobile Marketing, Online Marketing, Research Summaries, Search Engine Marketing, SEO, Videos
• Is This the Future of Content Marketing? Transmedia Storytelling EmergesLenna Garibian
  As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
  Content, Content Marketing, Mobile Marketing, New Media, Research Summaries, Social Media, TV
• Back-to-School: The Scoop on Technology, Texting, and Algebra
  Are laptops a back-to-school necessity for students? Not until high school, according to a new poll from SodaHead: A plurality (33%) of Americans say laptops should be allowed into classrooms ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Technology
• Smartphone User Behavior, Activities, and Content and Media Consumption
  Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access ...
  Content, Customer Behavior, Email, Mobile Marketing, Research Summaries, Social Networking
• Purchases via Smartphone Have Highest Average Order Value
  The average order value (AOV) of smartphone traffic to online retailer websites reached $97.39 in the second quarter of 2012, higher than that of tablets ($96.11) and traditional devices ($91.86), ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Get Started on Your Holiday Marketing Checklist [Infographic]
  As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll ...
  Advertising, Content, Customer Relationships, Email Marketing, Mobile Marketing, Sales and Advertising
• Facebook and Mobile App Users Prefer Interactive Ads
  When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive ...
  Advertising, Facebook, Mobile Marketing, Research Summaries
• Tune Up Your App: Five Questions to Ask
  So, how's that app working for you? Is it binding users to your company, building brand equity, and providing high "exit barriers" for customers? That's what the big-time successful apps ...
  Content, Mobile Marketing, Smartphones
• Boomers: America's Most Valuable Generation
  By 2017, the Boomer generation, born between 1946 and 1964, is expected to account for 50% of the US population and control 70% of the country's disposable income, according to ...
  Customer Behavior, E-Commerce, Facebook, Mobile Marketing, Research Summaries, Social Networking, Twitter
• Mobile Users More Satisfied With Tablets Than Smartphones
  Overall, mobile users appear to be more satisfied with their tablets than their smartphones, with Apple's iPad ranking highest in tablet consumer satisfaction (scoring 8.8 on a scale of 1 ...
  Customer Behavior, Customer Satisfaction, Mobile Marketing, Research Summaries
• Four Keys to a Successful Mobile Web Marketing StrategyAnne Thomas
  Does your business have a mobile site that is designed with your mobile customer in mind? Is it a branded, usable, engaging experience? If the answer is no, or if ...
  Content, Content Marketing, Customer Behavior, Mobile Marketing, Website Design, Websites
• Leading Brands Becoming Active on Instagram
  The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have ...
  Brand Management, Customer Behavior, Instagram, Mobile Marketing, Research Summaries, Social Media, Social Networking
• Mobile Shopping: Top Apps, Retailer Websites, and More
  With smartphones now the majority of mobile phones in the US, shopping via mobile is more popular than ever: 47% of American smartphone owners used a mobile shopping app in ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Brands Missing Out on Mobile Ad Opportunities
  Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a ...
  Ad Copy, Advertising, Content, Customer Engagement, Mobile Marketing, Research Summaries, Word-of-Mouth
• Six Email Marketing Mistakes to AvoidJanelle Johnson
  Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this ...
  Customer Retention, Email, Landing Pages, Marketing Strategy, Mobile Marketing, Segmentation
• Consumers More Willing to Share Info With Retailers Than Social Networks
  Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to ...
  Advertising, Customer Relationships, E-Commerce, Mobile Marketing, Research Summaries, Social Media
• Will Mobile Commerce Overtake E-Commerce? [Infographic]
  How vital is mobile commerce becoming? Worldwide, mobile commerce is set to hit $119 billion by 2015. The projected amount of retail purchases made online by 2014 is 54%.
  Customer Behavior, E-Commerce, Mobile Marketing, Sales, Websites
• Laptops, TVs Most Popular Tech Products for College
  Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life. Also, though college tech needs are shifting overall—toward products that ...
  Advertising, Mobile Marketing, Research Summaries, TV