Mobile Marketing

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• An Argument Against the Usefulness of QR Codes
  We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but ...
  Content, Keywords, Marketing Strategy, Mobile Marketing
• 'Generation C' Is the New Gen Y: Connected and Social
  Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video ...
  Blogging, Demographics, Hispanic Marketing, Mobile Marketing, Research Summaries, Smartphones, Social Networking, Videos
• Local Digital Ad Spend to Reach $38.5B by 2016
  Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, ...
  Advertising, Digital Marketing, Forecasts, Local Marketing, Mobile Marketing, Online Marketing, Research Summaries
• Five Tips for Mobilizing LinkedIn Mobile for Social
  These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net ...
  LinkedIn, Mobile Marketing, Smartphones, Social Media, Social Networking
• Five Android Apps to Make Your B2B Sales Life Easier
  On-the-go B2B salespeople are always looking for ways to make their lives easier—and apps really can help. Here are a few Android apps that folks are buzzing about. Writing at the ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Four Ways to Use Mobile at Your Next Tradeshow BoothChad Udell
  At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention ...
  Content, Creativity, Marketing Smarter, Mobile Marketing, Tradeshows/Events
• What Buyers Want in Apple's New iPad
  Apple is expected to unveil the next-generation of the iPad on March 7, 2012 and nearly one-third (29%) of mobile Web users say they plan to buy the new device, ...
  Consumer Electronics, Forecasts, Mobile Marketing, Research Summaries
• Three iPad Apps to Help B2B Sales Teams on the Go
  The Sales Executive Council recently polled its members on their picks for must-have iPad apps for sales teams. "Given the volume of app options ... it is important to find ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Five Ways to Make Your Brand Relevant on the Local Web [Slide Show]Shane Vaughan
  When you conduct a Web search that includes your brand name, your product category, and a geographic modifier, do you like the results you see? If not, improve your Local ...
  Consumer Electronics, Google, Links, Local Marketing, Mobile Marketing, Search Engines, Smartphones
• Gut Check: Are You Ready for Mobile Marketing?Mike Romano
  Today, mobile is everywhere. But how can marketers use this powerful force to their advantage? Here are four critical questions every business should consider to maximize its mobile marketing return ...
  Consumer Electronics, Creativity, Customer Engagement, Customer Loyalty, Email Lists, Mobile Marketing, Smartphones
• Key Mobile Marketing Stats and Trends for 2012
  The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable ...
  Consumer Electronics, Content, Digital Theory, Forecasts, Mobile Marketing, Research Summaries, Smartphones
• Mobile Ad and Marketing Now the Fastest-Growing Media Sector
  Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data ...
  Advertising, Mobile Marketing, Research Summaries, Social Media
• Mobile, Digital Media Influence Online and In-Store Buying
  Consumers use various digital devices—smartphones, tablets, and desktop computers—at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according ...
  Consumer Electronics, Content, Customer Behavior, Mobile Marketing, Research Summaries
• Five Tips for Implementing a Successful QR Code CampaignMichelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code ...
  Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
• Web Traffic via Mobile Up 102%
  Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top ...
  Customer Behavior, Mobile Marketing, Research Summaries
• Seven Tablet and Mobile Trends to Expect in 2012Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  Consumer Electronics, Customer Experience, Digital Theory, E-Commerce, Forecasts, Mobile Marketing, Smartphones, Social Networking, Website Design
• Mobile Email Audiences Up 28%
  Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• Mobile Social Media: Top Apps, Deal Sites, and More
  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and ...
  Mobile Marketing, Research Summaries, Smartphones, Social Media, Social Networking
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsEric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn ...
  Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
• Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]Amanda Van Nuys
  One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement ...
  Brand Loyalty, Copywriting, Customer Engagement, Marketing Tips, Mobile Marketing