Mobile Marketing

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• Improving Campaign Deliverability for PC and Mobile UsersWendy Lowe
  All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant ...
  Email Deliverability, Email Marketing, Mobile Marketing, Segmentation, Targeting, Writing
• Video Consumption, Multitasking Continue to Rise
  The number of Americans watching mobile video jumped 70% from 2Q08 to 2Q09, and TV viewership increased slightly in the same period. Moreover, 57% of consumers at least once a ...
  Customer Behavior, Mobile Marketing, Nielsen Data, Research Summaries, Smartphones, Videos
• New Breed of Mobile-Media Consumers Emerging
  Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and ...
  Advertising, Mobile Marketing, Research, Smartphones, Targeting, Videos
• US Wireless-Internet Use Soars
  More than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means ...
  Mobile Marketing, Research, Segmentation, Smartphones
• $55B in Interactive Marketing Spend in 2014
  Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% ...
  Email Marketing, Interactive Marketing, Marketing Budgets, Mobile Marketing, PPC Campaigns, Research, Search Engine Marketing, Social Media
• The Year of Mobile Marketing (Finally)
  Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now ...
  E-Commerce, Marketing Smarter, Mobile Marketing, Videos, YouTube
• Be a Pocket Millionaire
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
  Interactive Marketing, Keywords, Mobile Marketing, New Media, Social Media, Social Networking
• How Much Has Apple Really Made from iPhone Apps?
  It was just a month ago that Apple reached the prestigious mark of 1 billion downloads from its iPhone App Store—a huge milestone. The enormous number of downloaded apps elicits ...
  Mobile Marketing, New Media, Sales, Smartphones
• Five Ways to Supercharge Your Mobile MarketingIain McCready
  At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global ...
  Brand Positioning, Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing, SMS, Word-of-Mouth
• Case Study: How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer LoyaltyKimberly Smith
  Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. ...
• Textbook Text Marketing
  As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  Interactive Marketing, Mobile Marketing, New Media, SMS, Social Media
• Four Key Components of E-Newsletter AdvertisingDrew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they ...
  Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
• Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and OutreachKimberly Smith
  Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships ...
• Mobile Marketing Mavens, Oh My!
  Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media
• Don't Just Use It, USE It!
  On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  Interactive Marketing, Mobile Marketing, MySpace, New Media, Social Media
• Smart Phones, Smarter Marketing
  "To date," writes Rob Hof in a post at BusinessWeek's Tech Beat blog, "mobile advertising hasn't taken off partly because it's a hassle for advertisers to create special campaigns for ...
  Marketing Inspiration, Mobile Marketing
• Text Appeal
  "While US consumers are fully embracing text messaging," says Alan Berrey in an article at MarketingProfs, "very few enterprises have followed suit." And when you consider that 80 percent of ...
  Mobile Marketing, New Media, Small Business, SMS
• I See You. I Want You.
  Just when you've mastered the whole key word concept, along comes—key pictures? Online retailer Amazon.com has released a free downloadable mobile application for the iPhone and iPod touch that enables ...
  Mobile Marketing, Search Engine Marketing
• Why Won't Mobile Marketing Learn From Online's Lessons?Bob Walczak
  Mobile advertising is deemed complex for the same reason online used to be: Standards are murky at best. Online advertising evolved because online dashboards allowed agencies to monitor and optimize their ...
  Marketing Challenges, Mobile Marketing, Online Marketing
• Mobile Marketing: What is UR txt msg str@tegy?Alan Berrey
  Where R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, ...
  Mobile Marketing, SMS, Targeting