Five Tips From Leading Companies for Online Video MarketingEdgardo Nazario
Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. Here are five tips from ...
Above-the-Fold Placement on SERPs Drives Brand Value
The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and ...
How to Optimize for Local Search With Post-Venice Citation-Building StrategiesZach Thompson
The importance of local search has been growing. But with the recent release of Google's Venice update, local search has become more important than ever. If you don't have a ...
Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic]
Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them? Seems so...
How to Surf SEO's Ever-Changing Wave With Your Content [Slide Show]Christian Gulliksen
If SEO had one rule, it would be that the rules can change at any moment. And Google's newest algorithm changes—Panda and Penguin—have sunk many an SEO program. So how ...
Google Search Share 65%, Bing-Powered Search Share Up 5%
Google accounted for 65.02% of all US searches conducted in the four weeks ended June 2, 2012, according to Experian Marketing Services' Hitwise. Bing-powered search accounted for 28.12% of searches
Google's Knowledge Graph and SEO: Search Gets SmarterKarl Fendelander
Google recently entered the semantic search sphere with its Knowledge Graph update. Semantic search changes the way a search engine "thinks" about a search term. What does Knowledge Graph mean ...
Online Ad Spend Reaches Record $8.4B in 1Q12
Internet advertising revenues reached $8.4 billion in the first quarter of 2012, up 15% from $7.3 billion a year earlier, setting a new record for the reporting period, according to ...
Go Beyond Basic Local Search: Get Hyper-Local
"More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local ...
B2B Social Marketing Growing, LinkedIn Top Channel
Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
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The Problem With Personalized Search: SEO Ranking Reports Are Dead!Lorianna Sprague
OK, SEO ranking reports are not dead... but Google's personalized search is making them less and less relevant. Learn why many are using the wrong metrics to measure success—and three ...
Bing-Powered Share of US Search Reaches 30% in April
Bing-powered searches—those served by Bing.com and search.yahoo.com—accounted for 30.01% of all US searches conducted in the four weeks ended April 28, 2012, up 5% from the previous month and up ...
What Gardening Can Teach You About Keyword Plans
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
Three SEO Don'ts Straight From Google
When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs ...
Is a PPC Campaign Right for You?
"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
Should You Host Your Blog On-Site or Off-Site?
"Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should ...
A 13-Step Road Map for How to Go Hyper-LocalTom Shapiro
It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your ...
Five Steps to Improved Local Search ROI
"Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at ...
Three Ways to Know Your SEO is Working
You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not ...
Top 4 Reasons Businesses Don't Get BacklinksChris Sheehy
Links that point to your business website are one of the most important SEO factors that influence your online visibility and search engine ranking. Are you getting enough backlinks? If ...