Search Engine Marketing

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• What Boosts a Web Page's Search Rank in Google? [Infographic]Verónica Jarski
  What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
  Content, Google, Search Engine Marketing, Search Engines, SEO, Websites
• Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search ResultsAleh Barysevich
  In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the ...
  Content, Content Marketing, Inbound Marketing, Keywords, Search Engine Marketing, SEO, Websites
• How People Search Online [Infographic]Verónica Jarski
  Find out what kind of information online search users seek and whether the search results they're served are truly helpful.
  Consumer Electronics, Customer Behavior, Search Engine Marketing, Search Engines, Smartphones
• Who Uses Search? [Infographic]Verónica Jarski
  Some 82.6% of Internet users conduct searches. To find out details about users' age and daily and weekly use, check out this infographic.
  Customer Behavior, Google, Search Engine Marketing, Search Engines
• How to Manage Your Digital Content Assets and Increase Their ValueJane Zupan
  Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, User-Generated Content, Web Content
• #SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video KingAngela Natividad
  This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted ...
  Advertising, Blogging, Consumer Electronics, Digital Theory, Metrics, Mobile Marketing, Search Engine Marketing, Smartphones, Social Business, Social Media, SocialSkim
• Content Marketing: Four Things to Consider When Promoting Your SEO ContentSuzanne Ritter
  So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Search Engine Marketing, SEO, Web Content
• Search Ranking Factors 2013: What Does Google Look For? [Infographic]Ayaz Nanji
  High numbers of social signals—such as likes, shares, tweets, and plus-ones—help websites appear at the top of Google search results, according to a recent study by Searchmetrics.
  Digital Marketing, Google, Google+, Interactive Marketing, Keywords, Research Summaries, Search Engine Marketing, Search Engines
• Paid Search vs. Organic Search: Which Converts Better?Ayaz Nanji
  Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.
  E-Commerce, Research Summaries, Search Engine Marketing, Search Engines, Websites
• Yahoo Is Top US Web Property; Google Still Rules Video, SearchAyaz Nanji
  Yahoo's network of websites had more unique monthly visitors last month than Google's for the first time since May 2011, according to recent data released by comScore.
  Facebook, Google, Research Summaries, Search Engine Marketing, Search Engines, Videos, Websites
• Top Back-to-School Paid Search KeywordsAyaz Nanji
  "Textbooks" was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo.
  Google, Keywords, Research Summaries, Search Engine Marketing, Search Engines
• The State of Small-Business Website Marketing [Infographic]Verónica Jarski
  Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are ...
  Blogging, Content Marketing, Data, Keywords, Lead Generation, Search Engine Marketing, Small Business, SMBs, Websites
• Email and Search Deliver More Customers Than Social MediaAyaz Nanji
  Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a ...
  Customer Acquisition, Digital Marketing, E-Commerce, Email, Email Marketing, Facebook, Research Summaries, Search Engine Marketing, Twitter
• How Consumers Use Local Search on Their Mobile PhonesAyaz Nanji
  The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a ...
  Digital Marketing, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Five Online Marketing Metrics You Should Monitor Every DaySiddharth Deswal
  Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel. Here ...
  Links, Measurement, Metrics, ROI, Search Engine Marketing, Web Analytics
• What's the Value of Being the Top Google Search Result?Ayaz Nanji
  A website with the first position in Google results receives 33% of the traffic for a keyword or phrase, compared with 18% for the second position, according to a recent ...
  Direct Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!Angela Natividad
  We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being ...
  Conferences, Digital Marketing, Digital Theory, Instagram, Marketing Strategy, Search Engine Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine, YouTube
• Brand Reputation Management: Your Seven-Point Game PlanLorna Walkden
  Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven ...
  Brand Management, Content, Customer Service, Public Relations, Referrals, Reputation Management, Search Engine Marketing, Social Media, Testimonials
• Keyword Methodology: How to Jumpstart Your SEO StrategyAaliyah Madadi
  You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how ...
  Blogging, Content, Google, Keywords, Search Engine Marketing, SEO, Web Content
• #SocialSkim: Sephora Scores Pinners, Social CTAs, Nutella Day, Storytelling Like Pixar, and MoreAngela Natividad
  See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest Gmail update. You’ll also learn how to conduct a ...
  Brand Management, Google, Instagram, Pinterest, Search Engine Marketing, Social Media, SocialSkim, Twitter