Search Engine Marketing

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• An Exciting Time for SEO in the Enterprise [Infographic]Verónica Jarski
  SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic.
  Content, High-Tech Marketing, Keywords, Links, Search Engine Marketing, SEO
• Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTRLenna Garibian
  Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a ...
  Advertising, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• 2012's Top Search Terms (by Category) and Top WebsitesLenna Garibian
  For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according ...
  Facebook, Google, Research Summaries, Search Engine Marketing, Social Media, Websites, YouTube
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy, Websites
• Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
  The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
  Brand Awareness, Integrated Marketing, Interactive Marketing, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Four Commandments of SEO
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
  Content, Links, Search Engine Marketing, SEO
• Engagement With Brands via Facebook Surging in 2012
  Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies ...
  Advertising, Brand Management, Customer Engagement, Facebook, Mobile Marketing, Research Summaries, Search Engine Marketing, Social Networking
• PPC and Retargeting: Cross-Channel Marketing That Gets ResultsCaroline Watts
  Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond ...
  Advertising, Brand Awareness, Integrated Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• Bolster Your Linkbuilding Efforts With Guest Blogging
  "Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
  Blogging Strategy, Links, Search Engine Marketing, Websites, Writing
• Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]Christian Gulliksen
  Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay ...
  Content, Keywords, Search Engine Marketing, SEO, Writing
• How to Mimic Google's Personalized Search to Laser-Target Web AudiencesAlesia Krush
  That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google ...
  Advertising, Google, Location-Based Marketing, Marketing Challenges, Marketing Tips, Personalization, Search Engine Marketing
• 1 in 4 Google Search Queries Is Local
  About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more ...
  Customer Behavior, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Who Has Time for All That PR Stuff?Greg Miller
  When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking ...
  Content, Content Marketing, Public Relations, Search Engine Marketing, Social Media, Writing
• The Incredible Shrinking Organic SERP [Slide Show]Christian Gulliksen
  Recently, search marketers noticed something different at Google (shocking, right?). Instead of showing 10 organic results in a search engine results page, only seven were displayed. Suddenly, being on the ...
  Google, Keywords, Search Engine Marketing, SEO
• Nine Tips for Writing Effective SEO ContentShelly Kramer
  Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render ...
  Blogging, Content, Keywords, Search Engine Marketing, SEO, Social Media, Writing
• How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsAndy Crestodina
  This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll ...
  Blogging, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Keywords, Links, Search Engine Marketing, SEO, Social Media
• Luxury Brands Boosting Online Marketing Spend
  More than three-quarters (77%) of luxury advertisers are expected to increase their investments in online marketing in 2012, according to the 2012 Luxury Brand Study by Martini Media, a new ...
  Mobile Marketing, Online Marketing, Research Summaries, Search Engine Marketing, SEO, Videos
• Google's Top SEO Tips for Startups
  As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver ...
  Google, Search Engine Marketing, SEO
• Five Strategies for Promoting Your Online VideoAndrew Follett
  Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a ...
  Content, Content Marketing, Search Engine Marketing, Social Media, Videos
• Is Outsourced PPC Right for You?
  Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
  Hiring Outside Resources, PPC Campaigns, Search Engine Marketing