Search Engine Marketing

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• The Biggest Missed Opportunities in Site Search [Infographic]Verónica Jarski
  Are you using site search for your marketing programs? Here's a look at why six out of 10 retailers do not use site search and some reasons why they should.
  Digital Marketing, E-Commerce, Mobile Marketing, Retail Marketing, Search Engine Marketing, SEO, Websites
• Determining Subscriber Value: What's an Email List Member Worth?Karen Talavera
  Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your ...
  Content Marketing, Customer Acquisition, Data, Email, Email Campaigns, Email Marketing, Measurement, Metrics, Search Engine Marketing, Social Media
• How a Local Business Can Do Better Online in Five Easy StepsAlesia Krush
  Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every ...
  B2C, Content, Google+, Local Marketing, Retail Marketing, Search Engine Marketing, Search Engines, Social Media, User-Generated Content, Websites
• Five Native Advertising Tips From a Case StudyJeremy Cesarec
  Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.
  Advertising, B2C, Branding, Publishing, Retail Marketing, Search Engine Marketing, SEO, Social Media
• Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4Ayaz Nanji
  The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Why Marketers Need to Care About Social Search [Infographic]Verónica Jarski
  Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.
  Customer Behavior, Customer Engagement, Facebook, Google+, Keywords, Search Engine Marketing, Search Engines, Social Media, Twitter
• Search Retargeting: A Quick How-To GuideBen Plomion
  Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch ...
  Ad Copy, Advertising, Keywords, Search Engine Marketing, Targeting
• Is Your Content Marketing a Failure? These Five Metrics Can Tell YouAlesia Krush
  What metrics can marketers track to make sure their content strategy is headed in the right direction?
  Content, Content Marketing, Engagement, Links, Measurement, Metrics, ROI, Search Engine Marketing, SEO, Social Media, Websites
• Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?Larry Kim
  In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.
  Advertising, Facebook, Mobile Marketing, Retail Marketing, Search Engine Marketing, Social Media, Twitter
• How Google's Ad Rank Changes Have Affected Ad PerformanceAyaz Nanji
  Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency.
  Digital Marketing, Google, Interactive Marketing, Research Summaries, Search Engine Marketing, Search Engines
• A Five-Item To-Do List to Get Started on Your Google Plus PageStephan Hovnanian
  Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive ...
  Google, Google+, Search Engine Marketing, SEO, Social Media, Social Networking
• How to Make Your Content Show Up in Google's 'In-Depth Articles' Search ResultsAlesia Krush
  Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.
  Blogging, Content, Content Marketing, Google, Google+, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• B2B Buyers Prefer Short Content; Rely Heavily on Google SearchesAyaz Nanji
  Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Google, Research Summaries, Sales, Search Engine Marketing, Search Engines
• How to Get an Extra 1,500+ Web Visitors a DayRoman Dobronovsky
  Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales.
  Content Marketing, E-Commerce, Keywords, Product Marketing, Retail Marketing, Search Engine Marketing, SEO, Websites
• Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]Verónica Jarski
  SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix ...
  Ad Copy, Advertising, Keywords, Landing Pages, Marketing Strategy, Sales and Advertising, Search Engine Marketing, Search Engines
• Paid Search Trends: CPCs on the Rise, Bing Gaining Spend ShareAyaz Nanji
  In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report ...
  Advertising, Digital Marketing, Google, Interactive Marketing, PPC Campaigns, Research Summaries, Sales and Advertising, Search Engine Marketing, Search Engines
• Should You Be Worried About Google's Hummingbird Update?Chris Laub
  Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• What Google Hummingbird Means for Content MarketingPaul Sanders
  Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should KnowCarrie Morgan
  So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
  Chief Marketing Officer, Collaboration, Management, Marketing Operations, Marketing Strategy, Search Engine Marketing, SEO
• With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?Rebecca Joyner
  Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most ...
  Content, Public Relations, Search Engine Marketing, SEO, Writing