SMBs

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• The Biggest Reward of Owning a Small Business [Infographic]Ayaz Nanji
  More than half of small businesses owners (52%) say the top reward of owning a company is having the freedom to control your own destiny, according to a recent report ...
  Research Summaries, Small Business, SMBs, Survey Data
• 27% of SMBs Unaware of Marketing Tax DeductionAyaz Nanji
  More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report ...
  Marketing Budgets, Research Summaries, SMBs, Survey Data
• Small Businesses Focused on Existing Customers in 2014Ayaz Nanji
  Most small businesses (62%) plan to spend the majority of their 2014 annual marketing budget on retaining existing customers rather than trying to acquire new ones, according to a recent report ...
  Customer Retention, Marketing Strategy, Research Summaries, SMBs, Survey Data
• The State of Woman-Owned Small Businesses [Infographic]Ayaz Nanji
  Nine out of 10 women small business owners are optimistic about their company's economic outlook this year, up 8 percentage points from 2013, according to a recent report from the ...
  Research Summaries, SMBs, Survey Data, Women
• The Power of Video for Businesses [Infographic]Ayaz Nanji
  Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.
  Content, Content Marketing, Research Summaries, SMBs, Survey Data, Videos
• SMBs' Favorite Sources for Sales LeadsAyaz Nanji
  Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.
  Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, SMBs, Survey Data
• How SMBs Use Social MediaAyaz Nanji
  Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to ...
  LinkedIn, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• The Year of the Social SMB [Infographic]Verónica Jarski
  What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.
  Content Marketing, Customer Engagement, Digital Marketing, Lead Generation, LinkedIn, Small Business, SMBs, Social Media, Social Networking
• Three Ways to Kick-Start Your Small-Business Marketing in 2014 [Infographic]Hunter Boyle
  Are you among 29% of small business owners and marketers who feel overwhelmed by online marketing? Check out these tips—and an infographic full of useful data—that can help you gain ...
  Blogging, Blogging Strategy, Content Strategy, Email, Marketing Strategy, SMBs, Social Media, Time Management
• SMBs' 2014 Marketing PrioritiesAyaz Nanji
  More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing websites/online stores) is their top marketing priority for 2014, according to a recent ...
  Marketing Strategy, Mobile Marketing, Research Summaries, Small Business, SMBs, Survey Data
• SMBs Are Increasingly Using Twitter to Advertise and Promote
  Of 600 SMBs surveyed in 3Q13, nearly a quarter (24%) now use Twitter to advertise and promote, up from 22% in 2012 and 16% in 2011.
  Digital Marketing, Interactive Marketing, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• Does Small Business Saturday Pay Off for Participants?Ayaz Nanji
  Over one-third (34%) of B2C small enterprises say they have participated in Small Business Saturday in the past, and three-quarters (77%) of those businesses plan to do so again this ...
  B2C, Research Summaries, Retail Marketing, Sales, Small Business, SMBs, Survey Data
• Which States Have Had the Biggest Increases in Small Biz Activity Since 2008?Ayaz Nanji
  The states hardest hit by the US housing bubble—Arizona, Nevada, Florida, and California—have registered the biggest rebound in small business marketing and sales activity since 2008, according to a recent ...
  Demographics, Research Summaries, Small Business, SMBs
• Can Marketing Automation Work for Your Company?Justin Gray
  I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too ...
  B2B Marketing, B2C, Customer Acquisition, E-Commerce, Lead Generation, Marketing Automation, Marketing Strategy, Retail Marketing, Small Business, SMBs
• IBM's Ed Abrams on SMB Social Strategy and Content MarketingKerry O'Shea Gorgone
  Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.
  Content, Content Marketing, Customer Insight, Small Business, SMBs, Social Business, Social Media
• What Marketing Activities Do Small Businesses Outsource?Ayaz Nanji
  The creation of TV and radio advertisements is the most commonly outsourced marketing activity by small businesses, according to a recent survey by Constant Contact.
  Advertising, Marketing Strategy, Research Summaries, Small Business, SMBs, TV
• What Small Business Owners Fear: Taxes, Bureaucracy, and CostsAyaz Nanji
  Small business owners say lack of government support is their greatest fear for the year ahead, according to a recent global survey by Hiscox.
  Customer Behavior, Research Summaries, Small Business, SMBs, Social Media, Survey Data, Surveys
• How Twitter Followers Help SMBs [Infographic]Ayaz Nanji
  Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a ...
  Research Summaries, SMBs, Social Business, Social Media, Social Networking, Twitter
• B2B Lead Generation: What Marketers WantAyaz Nanji
  Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by ...
  B2B Marketing, Email Lists, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Research Summaries, Sales, SMBs
• Hyperlocal Advertising Strategies for SMBsGretchen Joyce
  Most SMBs may not realize that it is possible—and affordable—to target relevant consumers in close proximity to their stores by using an online, neighborhood-level targeting approach.
  Advertising, B2C, Customer Acquisition, Digital Marketing, Local Marketing, Location-Based Marketing, Retail Marketing, Small Business, SMBs