SMBs

Topics » Articles » SMBs

• How to Launch a New Brand: Five Tips for an Unforgettable DebutStewart Hodgson
  Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
  Brand Management, Brand Positioning, Branding, Small Business, SMBs
• How Small Business Owners Got Their StartAyaz Nanji
  Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex.
  Research Summaries, Small Business, SMBs
• How SMBs Are Using Social Media: Platform, Posting, and Content TrendsAyaz Nanji
  Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.
  Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking
• Small Business Digital Marketing Trends for 2018 [Infographic]Ayaz Nanji
  Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.
  Digital Marketing, Marketing Strategy, Small Business, SMBs, Social Media, Social Networking
• The Top Hopes and Fears of Would-Be Small Business OwnersAyaz Nanji
  Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.
  Research Summaries, Small Business, SMBs, Survey Data
• The Current Economic and Hiring Climate for Small BusinessesAyaz Nanji
  Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo.
  Career Management, Research Summaries, Small Business, SMBs, Survey Data
• The Digital Marketing Channels Small Businesses Use MostAyaz Nanji
  Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• The Biggest Mistakes Small Businesses Make With Their WebsitesAyaz Nanji
  Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.
  Content, Research Summaries, Small Business, SMBs, Survey Data, Websites
• Which Digital Marketing Channels Are Small Businesses Investing In?Ayaz Nanji
  Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.
  Digital Marketing, Marketing Budgets, Research Summaries, Small Business, SMBs, Survey Data
• Four Pros and Cons of Outsourcing Your MarketingRoy Rasmussen
  You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but ...
  Hiring Outside Resources, Marketing Strategy, SMBs
• SMB Owners' Top Priorities for 2017Ayaz Nanji
  Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.
  Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Are Small Businesses Using Instagram?Ayaz Nanji
  Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta.
  Digital Marketing, Instagram, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• The Marketing Mix of Small Business Owners [Infographic]Ayaz Nanji
  Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.
  Digital Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• #SocialSkim: Instagram's Livestreaming and Ephemeral Messages, Facebook's Fake-News Battle: 10 Stories This WeekChristian Neri
  Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips...
  Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, SMBs, Snapchat, Social Media, SocialSkim
• Five Small Business Marketing and Retention Trends and Ideas for 2017Jenny Beightol
  Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ...
  Advertising, B2C, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Retail Marketing, Small Business, SMBs, Social Media
• How Millennial Business Leaders Are Changing SMB MarketingAyaz Nanji
  Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from ...
  Marketing Budgets, Marketing Strategy, Millennials, Research Summaries, Small Business, SMBs, Survey Data
• How Far Consumers Travel to Make Everyday PurchasesAyaz Nanji
  Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.
  Customer Behavior, Local Marketing, Research Summaries, SMBs, Survey Data
• A Crash Course: Start an Online Business in Three StepsStephen Moyers
  Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in ...
  Career Management, E-Commerce, Management, Small Business, SMBs
• How Brands and SMBs Are Using Video Marketing [Infographic]Ayaz Nanji
  Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 ...
  Content, Content Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• The Most Popular Types of SMB Marketing VideosAyaz Nanji
  Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent ...
  Content, Content Marketing, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos