Targeting

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• How to Implement a Winning Segment StrategySteve Bassill
  Have you learned the best way to identify and serve customers in your target segments? Segmentation could be the marketing tool that sets your company apart from the competition. Get the full ...
  CRM, Customer Engagement, Customer Service, Segmentation, Targeting
• Case Study: Pricefish.com's Holiday SweepstakesIan Gertler
  As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to re-launch the pricefish.com brand and ...
  Advertising, Case Studies, E-Commerce, Landing Pages, Lead Generation, Local Marketing, Targeting, Websites
• Marketing Challenge: Let's Give 'Em Something to Talk AboutHank Stroll
  You've heard of many word-of-mouth marketing campaigns that help companies or people get more contacts or sales than they can handle. But how do you generate this kind of buzz?
  Customer Relationships, Marketing Challenges, Targeting, Word-of-Mouth
• Branding: All You Need Is LoveWilliam Arruda
  As a marketer, you are quite aware of the connection between branding and emotion. Countless books and articles have been written about it in the past few years. It's clear ...
  Branding, Marketing Inspiration, Personal Branding, Targeting
• How to Make Your CEO Swoon Over MarketingRoy Young
  Does your CEO love marketing? Does he or she recognize that marketing is the engine of the enterprise? And does he or she empower marketing to improve performance? Just ...
  Creativity, Metrics, Sales, Segmentation, Targeting
• Maximizing Profitability: How Marketers Make an ImpactBarbara Bix
  Every company aims to maximize profit. Yet, in the frenzy of everyday work, it is not uncommon for "urgent" issues to supplant "important" ones, thereby shifting the focus of marketing ...
  Marketing Strategy, Measurement, Pricing, Segmentation, Targeting
• How to Maximize Your ROI With Google AdWordsNeil Anuskiewicz
  With Google AdWords, it is now possible to target prospects at the very moment they are thinking about buying your products or services. Here's how to maximize your success with ...
  Copywriting, Google, Keywords, Landing Pages, PPC Campaigns, ROI, Targeting, Websites
• Three Key Ingredients to Effective Direct MailM.L. Hartman
  If ever a winner-take-all match took place among the marketing heavyweights—direct mail, telemarketing, and the Web—our money would be on direct mail, without doubt. Simply put, the best pound-for-pound method ...
  Copywriting, Direct Marketing, Marketing Tips, Targeting
• Five Surefire Content Ideas (When Your Blog Is Drawing Blanks)Jonathan Kranz
  So you've created a Web log to communicate more intimately and more frequently with your audience. It's supposed to be easy. After all, the technology is simple, the style casual ...
  Blog Comments, Blogging, Targeting, Writing
• Three Ways to Develop a Business-Event Marketing StrategyRuth P. Stevens
  Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off? First, you have to ...
  Metrics, Segmentation, Targeting, Tradeshows/Events
• How to Score High on the B/S IndexLee Marc Stein
  Before you release any communications to prospects or customers, gauge how your copy scores on the B/S Index. What is the B/S Index? It's not what you think it is—it's ...
  Copywriting, Customer Engagement, Direct Marketing, Targeting
• Ten Secrets of Success in Business Event MarketingRuth P. Stevens
  Business marketers spend more than $20 billion annually on tradeshow marketing, and another $15 billion on proprietary corporate events, such as client conferences and road shows. But most business marketers ...
  Lead Generation, Measurement, Targeting, Tradeshows/Events
• Three Strategies (and How to Use Them) to Make Your Sales Funnel Flow FasterMichael Webb
  When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and proposals. Marketing ...
  Collaboration, Lead Nurturing, Sales, Targeting
• The Breakaway Brand Process: How Great Brands Are Built to WinBarry Silverstein
  A breakaway brand is a great brand that is built to be a winner over the long term. Time after time, a breakaway brand leads its category, generates high awareness ...
  Advertising, Brand Positioning, Branding, Market Research, Targeting
• Successful PR: It's All About Understanding the MediaJerry Fireman
  Just as understanding the requirements of your market is important in selling a product or service, understanding the needs of the relevant media is critical in a successful public relations ...
  Case Studies, Hiring Outside Resources, Public Relations, Targeting, Writing
• Consumer Empowerment Reloaded: Why Your Customers Should Drive Your MarketingPaul Marsden, Martin Oetting
  Mention the words "consumer empowerment" to marketers, and most will shrink away from you like a vampire from light. Conjuring up all sorts of evils, consumer empowerment is considered a ...
  Customer-Centric, Customer Engagement, Customer Relationships, Marketing Inspiration, Measurement, Surveys, Targeting, Voice of the Customer
• Big Spenders: Marketing to Boomer WomenMarti Barletta
  Women age 50+ constitute a market force to be reckoned with. These women are in their prime—this is the healthiest, wealthiest, most influential generation of women in history, and terms ...
  Ad Copy, Marketing Tips, Targeting, Women
• Chance Discovery: An Emerging Japanese Marketing AnalysisMatthew Syrett
  Despite being little known in the North America and Europe, Chance Discovery has groundbreaking implications for Western marketing analytics. It endeavors to solve a longstanding paradox of standard quantitative marketing ...
  E-Commerce, Measurement, Targeting
• Webinars Aren't Just for SellingBob Hanson
  While a marketing webinar is the most common use of one-to-many Web collaboration services, it is by no means the only way of leveraging Web events. Webinars, which offer a ...
  Positioning, Sales, Targeting, Thought Leadership, Webinars
• Your Seven-Step RSS Marketing PlanRok Hrastnik
  As an alternative to email, RSS is becoming an increasingly important content delivery channel that allows marketers to deliver all of their content, fully upgrade all of their marketing initiatives ...
  Customer Relationships, Measurement, New Media, RSS, Segmentation, Targeting