How to Implement a Winning Segment StrategySteve Bassill
Have you learned the best way to identify and serve customers in your target segments?
Segmentation could be the marketing tool that sets your company apart from the competition.
Get the full ...
Case Study: Pricefish.com's Holiday SweepstakesIan Gertler
As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to re-launch the pricefish.com brand and ...
Marketing Challenge: Let's Give 'Em Something to Talk AboutHank Stroll
You've heard of many word-of-mouth marketing campaigns that help companies or people get more contacts or sales than they can handle.
But how do you generate this kind of buzz?
Branding: All You Need Is LoveWilliam Arruda
As a marketer, you are quite aware of the connection between branding and emotion. Countless books and articles have been written about it in the past few years.
It's clear ...
How to Make Your CEO Swoon Over MarketingRoy Young
Does your CEO love marketing? Does he or she recognize that marketing is the engine of the enterprise? And does he or she empower marketing to improve performance?
Maximizing Profitability: How Marketers Make an ImpactBarbara Bix
Every company aims to maximize profit. Yet, in the frenzy of everyday work, it is not uncommon for "urgent" issues to supplant "important" ones, thereby shifting the focus of marketing ...
How to Maximize Your ROI With Google AdWordsNeil Anuskiewicz
With Google AdWords, it is now possible to target prospects at the very moment they are thinking about buying your products or services.
Here's how to maximize your success with ...
Three Key Ingredients to Effective Direct MailM.L. Hartman
If ever a winner-take-all match took place among the marketing heavyweights—direct mail, telemarketing, and the Web—our money would be on direct mail, without doubt. Simply put, the best pound-for-pound method ...
Five Surefire Content Ideas (When Your Blog Is Drawing Blanks)Jonathan Kranz
So you've created a Web log to communicate more intimately and more frequently with your audience. It's supposed to be easy. After all, the technology is simple, the style casual ...
Three Ways to Develop a Business-Event Marketing StrategyRuth P. Stevens
Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off?
First, you have to ...
How to Score High on the B/S IndexLee Marc Stein
Before you release any communications to prospects or customers, gauge how your copy scores on the B/S Index. What is the B/S Index? It's not what you think it is—it's ...
Ten Secrets of Success in Business Event MarketingRuth P. Stevens
Business marketers spend more than $20 billion annually on tradeshow marketing, and another $15 billion on proprietary corporate events, such as client conferences and road shows. But most business marketers ...
Three Strategies (and How to Use Them) to Make Your Sales Funnel Flow FasterMichael Webb
When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and proposals. Marketing ...
The Breakaway Brand Process: How Great Brands Are Built to WinBarry Silverstein
A breakaway brand is a great brand that is built to be a winner over the long term. Time after time, a breakaway brand leads its category, generates high awareness ...
Successful PR: It's All About Understanding the MediaJerry Fireman
Just as understanding the requirements of your market is important in selling a product or service, understanding the needs of the relevant media is critical in a successful public relations ...
Consumer Empowerment Reloaded: Why Your Customers Should Drive Your MarketingPaul Marsden, Martin Oetting
Mention the words "consumer empowerment" to marketers, and most will shrink away from you like a vampire from light. Conjuring up all sorts of evils, consumer empowerment is considered a ...
Big Spenders: Marketing to Boomer WomenMarti Barletta
Women age 50+ constitute a market force to be reckoned with. These women are in their prime—this is the healthiest, wealthiest, most influential generation of women in history, and terms ...
Chance Discovery: An Emerging Japanese Marketing AnalysisMatthew Syrett
Despite being little known in the North America and Europe, Chance Discovery has groundbreaking implications for Western marketing analytics. It endeavors to solve a longstanding paradox of standard quantitative marketing ...
Webinars Aren't Just for SellingBob Hanson
While a marketing webinar is the most common use of one-to-many Web collaboration services, it is by no means the only way of leveraging Web events.
Webinars, which offer a ...
Your Seven-Step RSS Marketing PlanRok Hrastnik
As an alternative to email, RSS is becoming an increasingly important content delivery channel that allows marketers to deliver all of their content, fully upgrade all of their marketing initiatives ...