Targeting

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• SWOT Team: Everyone’s a Marketing CriticHank Stroll
  ow do you handle interruptions from others who believe (mistakenly!) they have a great marketing idea? Also this week: How can we bring our innovation to market? Is there a ...
  Collaboration, Creativity, Marketing Challenges, Small Business, Targeting
• The Fundamental Flaw in Creating Your Uniqueness (USP)Sean D'Souza
  Finding your unique selling proposition might be a case of simply asking the right question.
  Positioning, Positioning Statements, Sales, Targeting
• Revitalizing Lead Creation: Six Strategies That Work (Part 1)Steve Diorio
  Here are six ways you can revitalize lead generation in your own organization.
  Benchmarking, CRM, Direct Marketing, Lead Generation, Marketing Tips, Personalization, Sales, Targeting
• Market Like a Rock StarBen McConnell
  It so happens that grassroots tours of business “rock stars” are a hot ticket of late. Here are some of the business acts on the road this year.
  Blogging, Customer Relationships, Product Management, Targeting, Thought Leadership
• SWOT Team Searches for an Innovation Road MapHank Stroll
  How can we bring our innovation to market? Is there a road map? Also, read your answers to: Do we need a special marketing approach for our female clientele?
  B2B Marketing, Marketing Challenges, Targeting, Women
• Focus as a Marketing StrategyPaul Barsch
  n the rush to jumpstart revenues and execute on the marketing plan, too many marketers are losing touch with their marketing strategy.
  Marketing Strategy, Targeting, Websites, Word-of-Mouth
• The Brand IS the StrategyDan Herman
  Recently, developing a brand means devising and implementing a way by which to deliver a benefit to consumers.
  Brand Loyalty, Brand Positioning, Branding, Customer Experience, Targeting
• Did Anybody Show? Seven Tips to Increase Attendance for Short SeminarsMike Schultz
  If you take the time and spend the money to produce, prepare and deliver a presentation or mini-seminar, here are seven event-marketing tips that will help you fill your room.
  Direct Marketing, Market Research, Targeting, Tradeshows/Events
• SWOT Team Asks: Can Prices Rebound After Deep Discounts?Hank Stroll, Yvonne Bailey
  What’s your best advice for returning pricing to market levels without alienating our customers? Also this week: How do we decide which launch channels to use?
  Marketing Challenges, Pricing, Product Marketing, Targeting, Word-of-Mouth
• The Four Seasons of PublicityBill Stoller
  For publicity insiders, there’s a rhythm to generating coverage, based on the natural ebb and flow of the seasons.
  Marketing Tips, Press Releases, Targeting
• Teen Marketing? Fo’ Shizzle DizzleMitch McCasland
  Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap into a lifetime of loyalty.
  Advertising, Brand Positioning, Market Research, Targeting
• There’s No Quick Fix in Job HuntingMichael Goodman
  These day, everyone wants instant answers, immediate gratification, and results yesterday. But the quickest path does not always pay off.
  Career Management, Job Search, Marketing Strategy, Targeting
• Six Newer P’s to a Better Job SearchDebra Feldman
  ob-hunting has striking similarities to a marketing project.
  Career Management, Job Search, Positioning, Targeting, Writing
• SWOT Team Ponders the 4 P’s: Are They Still Relevant Today?Hank Stroll, Yvonne Bailey
  Weigh in with your own opinion: Do the 4 P’s still hold relevance in your world today? Also this week: Is it better to have more detailed data or less?
  Email Campaigns, Marketing Challenges, Sales, Targeting, Websites
• How to Get Your Products Featured in the MainstreamJerry Fireman
  Convincing journalists to cover your products or services isn’t a simple task. Here's how to clear the hurdles.
  Creativity, Email Subject Lines, Lead Generation, Product Marketing, Sales, Targeting, Writing
• Where Are You Going and How Will You Get There?Marc Hausman
  Every successful business starts with a plan that details where the company expects to be in three to five years and broadly touches on how it will get there. An ...
  Lead Generation, Positioning, Referrals, Targeting
• SWOT Team Debates Digital Versus PrintHank Stroll, Tamara Halbritter
  When an organization is trying to build a professional image, should it attempt to save money on professional printing by opting for lesser-quality color copies? Also this week: How do ...
  Customer Relationships, Marketing Challenges, Online Marketing, Targeting
• Do You Make These Mistakes in Copywriting?Lee Marc Stein
  The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are.
  Copywriting, Lead Generation, Targeting
• Eight Steps to Getting Speaking EngagementsSteve Markman
  Speaking at public forums often results in new business. So how do you get the gigs?
  Customer Acquisition, Marketing Tips, Public Speaking, Targeting, Thought Leadership, Tradeshows/Events
• Business School Lessons May Not Always ApplyMike Schultz
  How can (seemingly) solid business thinking hurt us?
  Market Research, Positioning, Product Management, Product Marketing, Services Marketing, Targeting