Targeting

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• Causality: Do Blondes Really Have More Fun?Wendy Comeau
  Marketers everywhere are tasked with finding out about causation: "Is this advertising causing people to buy more of our lemonade?" "Is our new viral marketing effort causing our brand awareness ...
  Marketing Tips, Measurement, Targeting, Testing
• The Product Called PRMichael Fischler
  Examine your press initiative. Do you know your marketplace, and know how to reach each member of it? Are you continually building trust? Are you delivering only what people need, ...
  Press Releases, Public Relations, Targeting, Writing
• SWOT Team: Take Your Marketing GlobalHank Stroll
  This week, add your own two cents to the following dilemma: How do you go about promoting a product on a global scale? Also this week, read your answers to ...
  Customer Acquisition, International Marketing, Marketing Challenges, Public Relations, Targeting, Websites
• Tale of the Lowly Pressroom: The Transformation of CommunicationsRobin Stavisky
  Hidden away like some Cinderella before the prince discovered her, online pressrooms do not often attract much attention, much less a second look. But like the fairy tale character, online ...
  Blogging, Press Releases, RSS, Targeting, Videos, Webinars, Websites
• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 1 of 2)Paul Bruemmer
  It's always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. But is search engine marketing cost-effective enough to increase ...
  B2B Marketing, Google, Search Engines, SEO, Targeting
• SWOT Team: Inventing BrandsHank Stroll
  This week, add your two pesos to the SWOT Team dilemma: When inventing brands, what works and what doesn't? Also this week, read your answers to last week's query: What approaches ...
  Creativity, Marketing Challenges, Targeting
• How to Make Your Web Site a Lead-Generation MachineBob DeStefano
  Sure your Web site looks great, but are you turning enough Web visitors into leads that your sales force can target? Your answer can be the difference between a site ...
  Keywords, Lead Generation, Measurement, PPC Campaigns, Search Engine Marketing, SEO, Targeting, Websites
• SWOT Team: Marketing Without ResourcesHank Stroll
  This week, add your two cents to the question: How can a poor marketing employee promote a product with little budget available? Also this week, read your answers to last week's ...
  Marketing Challenges, Press Kits, Targeting, Websites
• Rules for RainmakersMike McLaughlin
  Many wonder how a rainmaker reels in so much business while others can only shake their heads in amazement. Some suggest that rainmaking is a genetic predisposition and therefore beyond ...
  Customer Engagement, Market Research, Marketing Inspiration, Sales, Targeting
• An Old Lesson on Target Audience... the iPod WaySean D'Souza
  Apple's iPod is a necessity with travelers, teenagers, fitness fanatics, students, business executives and, yes, even grandmas and grandpas. So did the iPod break the rules of staying with one ...
  Marketing Inspiration, Targeting
• New Markets for Good Ol' Boys: One Company's StoryLisa Johnson
  Growth opportunities are everywhere—especially when industry sales have flatlined and new prospects look grim. Sounds impossible? Not if you understand that there's a new breed of adventurous female customer waiting ...
  Marketing Tips, Targeting, Women
• Using Op-Eds to Advance Your PR ProgramSally Saville Hodge
  A single op-ed article will not change the way you or your organization is viewed overnight. But combined with other related initiatives, they are an integral part of an expertise-oriented ...
  Collaboration, Public Relations, Targeting, Thought Leadership, Writing
• A Customer-Focused Approach to Working With the MediaMike Driehorst
  It's time for those in public relations to take a kinder, more empathetic approach to dealing with the media. OK, well maybe that's being too sensitive. But it does help ...
  Press Kits, Press Releases, Public Relations, Targeting, Writing
• The Best Way to Listen to CustomersSherri Dorfman
  There was a time, not long ago, when companies could generate new business by simply listening to and following the advice of their investors and business advisers. To remain successful ...
  Customer Advisory Programs, Customer Engagement, Lead Generation, Targeting
• Internet Marketing Motto: Be UsefulGerry McGovern
  E-marketing is about substance over show, logic over emotion, text over graphics. In fact: good Web marketers follow the Google motto: be useful.
  Online Marketing, Targeting, Websites, Writing
• Best Practices for Customer Success StoriesLucy Sanna
  In today's competitive enterprise technology marketplace, the customer success story can be the tipping point for turning a prospect into a customer. Of course, the success story begins with ...
  Customer Relationships, Targeting, Testimonials, Websites, Writing
• Custom Publishing: More than Just a Marketing ApproachChris Scott
  Custom publishing is a proven branding and messaging strategy that can be an important part of an integrated marketing campaign. But this communications approach—whether "sponsored" supplements, newsletters or magazines—can also ...
  Newsletters, Public Relations, Sponsorship, Targeting, Thought Leadership
• Strengthening Your Brand Through AffiliationsWilliam Arruda
  When your brand is highly differentiated from your peers' or competitors', it is important to fortify that differentiation through all of your brand affiliations. Be aware that such affiliations are not ...
  Brand Positioning, Branding, Targeting
• Gen-Y Brand StrategyRobert F. Hogeboom
  Generation Y is the segment born between 1979 and 1994. They are anextremely marketing-savvy group that understands how numerous companies actively covet their business. As a result, Gen Y-ers greet ...
  Brand Positioning, Branding, Customer Engagement, Segmentation, Sponsorship, Targeting, Word-of-Mouth
• Dare Not to AdvertisePaul Barsch
  Ad Copy, Advertising, Brand Awareness, Creativity, High-Tech Marketing, Marketing Analytics, Targeting