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• Staying Creative While Working RemotelyJes Sherborne
  Creative collaborations can be challenging when employees work remotely. The following tips can help remote workers facilitate brainstorms and creative sessions.
  Collaboration, Creativity, High-Tech Marketing, Management, Technology
• Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next LevelAlp Mimaroglu
  Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.
  Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• The Most Influential Products, Brands, and People at CES 2016Ayaz Nanji
  Which International Consumer Electronics Show (CES) product categories, companies, and attendees were talked about most at this year's event?
  Consumer Electronics, Research Summaries, Survey Data, Technology
• Technology-Enabled Revenue Will Rule in 2016Tim Killenberg
  Consumers are increasingly expecting technology-driven transactions. To reach those consumers and break sales goals this year, companies need to focus more on technology.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Sales, Technology
• Five Ways Motherhood Deepens Millennials' Love of TechnologyStacy DeBroff
  When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds.
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Millennials, Smartphones, Social Media, Technology
• Five Global Marketing Must-Haves for the New YearJudd Marcello
  Incorporate these five global marketing musts into your plans to see improved financial results as well as happier, more loyal customers.
  Brand Management, Branding, Local Marketing, Marketing Strategy, Native Advertising, Technology
• Tablet Ownership by Age, Gender, and IncomeAyaz Nanji
  Some 44% of global online adults age 16-64 say they own a tablet, according to a recent report from GlobalWebIndex. However, only 70% of tablet owners say they have been ...
  Customer Behavior, Research Summaries, Survey Data, Technology
• Five Things to Know About the Divergence of Mobile Search Results From Desktop ResultsScott Buresh
  Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these ...
  Consumer Electronics, Google, Mobile Marketing, Search Engine Marketing, Search Engines, Technology
• Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)Luke Wallace
  These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software.
  CRM, Customer Relationships, Lead Generation, Marketing Automation, Sales, Technology
• When the Suites Went Sour: The Rise of the Marketing StackYoav Schwartz
  A single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology.
  Chief Technology Officer, Digital Marketing, High-Tech Marketing, Management, Marketing Strategy, Technology
• How Executives Feel About Tech: Top Opportunities and FearsAyaz Nanji
  Nearly three-quarters (72%) of business leaders think technology will transform their company's competitive landscape in the coming years, according to a recent report from IBM.
  Digital Marketing, Research Summaries, Survey Data, Technology
• Five CRM Systems Your Salespeople Will Actually Use (Article 1 of 2)Luke Wallace
  Most salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople ...
  CRM, Customer Relationships, Lead Generation, Lead Nurturing, Sales, Technology
• Four Quick Tips for Preparing for Email 2.0Patrick Tripp
  Email marketing is growing in importance and reaching beyond traditional marketing. Check out these ways your organization can future-proof its email marketing.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Marketing Strategy, Technology
• The Three Most Common Mistakes New App Developers Make (and How to Avoid Them)Aykut Karaalioglu
  Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, ...
  Customer Acquisition, Measurement, Metrics, Mobile Marketing, Technology
• Don't DIY: Eight Reasons for Not Building Your Own Partner PortalDave R. Taylor
  Tempted to build your own partner portal? Don't do it! Myriad companies try to use their existing technologies to craft together a portal—and fail miserably.
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Management, Technology, Websites
• Discounting in the Digital Age [Infographic]Verónica Jarski
  Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways.
  Customer Acquisition, Customer Engagement, Digital Marketing, Marketing Strategy, Sales, Segmentation, Technology, Testing
• Five Tools to Help Marketers Make the Most of the Holiday Shopping SeasonMeera Murthy
  The holiday shopping season presents huge opportunities for learning more about your customers and shopping trends. The following technologies can help you harness all that data to plan for 2016.
  Customer Behavior, Customer Engagement, Data, Marketing Analytics, Marketing Strategy, Technology
• Are Companies Structured Correctly for Digital Marketing Success? [Infographic]Ayaz Nanji
  Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data, Technology
• Why Creatives Really Should Know About Marketing AutomationMatt Cooper
  Creatives know how to produce content, but many don't know the basic underlying principles and framework of marketing technology. They should.
  Career Management, Content Marketing, Marketing Automation, Marketing Strategy, Technology
• Three Ways to Maximize Your Marketing Technology InvestmentJeff Sierra
  Avoid painful implementation, limited effectiveness, and poor ROI. Instead, maximize your marketing technology investment and achieve the results that you and your customers expect—by doing these three things.
  Customer Acquisition, Email, Marketing Automation, Marketing Strategy, Technology