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• What the US Road to Independence Would Have Looked Like in 2015 [Infographic]Verónica Jarski
  Imagine how much easier the road to the signing of the Declaration of Independence in 1776 would have been if the Patriots had online marketing tools and social media platforms.
  Humor, Social Media, Technology
• Seven Ways to Get Ready for the Big Data of the FutureRoman Lenzen
  Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape ...
  Big Data, Career Management, Data, Digital Theory, Marketing Strategy, Research, Technology
• The Rise of Marketing Automation [Infographic]Verónica Jarski
  The marketing automation industry is booming! Here's a look at its rise and reasons for its popularity.
  Email, Email Marketing, Marketing Automation, Technology
• Different Generations' Favorite Tech Devices and ServicesAyaz Nanji
  Millennials, Gen Xers, and Baby Boomers consider the smartphone their favorite tech device, whereas seniors are most fond of flatscreen TVs, according to a report from Deloitte.
  Customer Behavior, Demographics, Research Summaries, Survey Data, Technology
• Five Clear Signs You Need to Outsource Your Digital MarketingLaura McGarrity
  Know when your company needs to bring in outside digital marketing resources.
  Digital Marketing, High-Tech Marketing, Marketing Challenges, Technology
• Three Places to Connect With Consumers on Mobile [Infographic]Verónica Jarski
  A whopping 94% of SMB owners use smartphones to conduct business. Check out these tips for reaching them with the right content in the right place.
  Consumer Electronics, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Search Engines, Smartphones, Technology
• The Key to Successful Positioning: '3Cs' ResearchLawson Abinanti
  Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you ...
  B2B Marketing, Brand Positioning, Business Intelligence, Channel Marketing, Customer-Centric, Customer Communications, High-Tech Marketing, Marketing Strategy, Positioning, Technology, Value Propositions
• The Top-Rated SEO Tools by MarketersAyaz Nanji
  Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals.
  Research Summaries, Search Engine Marketing, SEO, Technology
• How Apple Watch and Other Wearables Are Transforming MarketingSteve Caldwell
  Wearables, such as the Apple Watch, are giving marketers new sources of data. Here's a look at how that data may transform marketing forever.
  Consumer Electronics, Customer Behavior, Customer Insight, Data, Technology
• The Most Mentioned B2B Brands OnlineAyaz Nanji
  IBM is the most mentioned B2B brand online globally, according to a recent Brandwatch analysis of over 5 million online conversations.
  B2B Marketing, Brand Management, Research Summaries, Social Listening, Social Media, Social Networking, Technology
• The Top 10 Tech Cities in AmericaAyaz Nanji
  Which cities in America are the best places for technology workers to find jobs? To find out, Mintigo examined every major metropolitan area in the US for "technology indicators."
  Career Management, Research Summaries, Technology
• Technology Is for Storytelling, Not Just for Looking TrendyJosh Cohen
  Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story.
  Brand Management, Content, Content Strategy, Creativity, Marketing Strategy, Technology
• Marketing and IT Execs Collaborating More [Infographic]Ayaz Nanji
  More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a ...
  Management, Marketing Strategy, Research Summaries, Survey Data, Technology
• Planning an Event? Don't Get Skimpy With Your Social MediaJoe Matthews
  If you're spending the money to invest in sponsoring an event, you should make the most of it. Social media helps you do just that!
  Consumer Electronics, Customer Communications, Customer Engagement, Mobile Marketing, Social Media, Technology
• These Hot Trends in Customer Experience Make Companies Seem More HumanSid Banerjee
  Although technology is making businesses (and marketing) more automated, customers are beginning to feel more and more as if companies are listening to their individual wants and needs.
  Content, Customer Satisfaction, Customer Service, Digital Marketing, Technology
• Best-Practices for Developing a B2B Online Review ProgramVinay Bhagat
  Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Generation, LinkedIn, Sales, Social Media, Technology, Testimonials, User-Generated Content, Word-of-Mouth
• Know Where Your Ads Are Running, Whom They're Reaching, and How Much You're Paying?Rob Ciampa
  Many advertisers today are being deceived by ad partners. To avoid being duped, make sure you consider the following before choosing an ad technology partner.
  Advertising, Brand Management, Digital Marketing, Technology
• Everything You Need to Know About Real-Time Bidding [Infographic]Verónica Jarski
  Here's a quick look at what real-time bidding is, how marketers can benefit from it, and how they can get started.
  Advertising, High-Tech Marketing, Marketing Strategy, Sales and Advertising, Technology, Websites
• B2B and UGC and Three Success StoriesDan Kimball
  UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Advisory Programs, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Theory, Lead Generation, Product Marketing, Sales, Technology, User-Generated Content, Web Content
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology