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• How to Build Customers' Trust and Boost Online Sales [Infographic]Verónica Jarski
  The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust.
  Customer Behavior, Customer Relationships, Digital Marketing, High-Tech Marketing, Sales, Technology
• Six Predictions About Big Data and Marketing in 2015David Steinberg
  Big Data is booming in popularity among marketers and advertisers. How will it continue to grow in 2015?
  Big Data, Data, High-Tech Marketing, Technology, Thought Leadership
• Five Actions Marketers Can Take to Deliver Real Engagement in 2015Reggie Wideman
  When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage ...
  Brand Loyalty, Content, Customer Acquisition, Customer Insight, Customer Loyalty, Customer Relationships, Engagement, Metrics, Technology
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• Innovation Is Vital for Your Organization's Survival: 10 Must-Learn Lessons From Sir Ken RobinsonAnn Handley
  Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't ...
  Creativity, Digital Theory, Marketing Strategy, Strategy, Technology
• Top 10 Strategic Technology Trends for 2015 [Infographic]Verónica Jarski
  Here's a look at the top technology trends for 2015 and predictions of where digital business may go in the next five years. Are you prepared?
  Career Management, Marketing Strategy, Print Collateral, Technology
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• Three Threats Lurking in Your Marketing Cloud—and How to Bust ThemScott Meyer
  A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.
  Customer Experience, Digital Marketing, Digital Theory, E-Commerce, Technology, Web Browsers, Websites
• #SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital ReportAngela Natividad
  This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest ...
  Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, Gen Z, Millennials, Mobile Marketing, Pinterest, Social Media, SocialSkim, Technology, Twitter
• Three Examples of Uberization Done RightXenios Thrasyvoulou
  Uberization helps industries circumvent unnecessary bureaucracy and create smoother experiences for customers. The following industries have been uberized and benefited from it. Has yours?
  Customer Experience, High-Tech Marketing, Marketing Strategy, Technology
• The Rise of Podcasts as Business Education [Infographic]Verónica Jarski
  As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.
  Career Management, Content, Digital Marketing, Podcasting, Technology
• Marketing Technology Landscape Doubles to 1,876 Companies [Infographic]Scott Brinker
  The marketing technology environment is expanding at a whopping rate. To get an idea of its growth and vastness, check out this just-released marketing technology landscape infographic.
  CRM, High-Tech Marketing, Marketing Automation, Technology
• The Most Important Tech Tools for WorkersAyaz Nanji
  Workers in the United States say email and the Internet are the most important communication and information tools they use, according to a recent report from the Pew Research Center's ...
  Email, Management, Research Summaries, Survey Data, Technology
• #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!Angela Natividad
  Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Pinterest, Sales, Social Analytics, Social Media, Social Networking, SocialSkim, Technology, Twitter, Videos, Vine
• Enterprises' Top Digital Marketing Priorities for 2015Ayaz Nanji
  Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data, Technology
• Six Ways Apps Can Help You Provide Excellent Customer ServiceLiora Brener
  Businesses need to do more than just provide wonderful products. They also need to provide excellent customer service. Apps can help businesses do that.
  Consumer Electronics, Customer Experience, Customer Service, Mobile Marketing, Smartphones, Technology
• 11 Facts About Moms' Back-to-School Shopping [Infographic]Verónica Jarski
  Want to learn about moms' back-to-school shopping and social media habits? Check out the following infographic.
  Customer Behavior, Customer Insight, Social Media, Technology, Women
• The Internet of Things: Consumer Adoption and PerceptionAyaz Nanji
  Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to ...
  Customer Behavior, Internet of Things, Research Summaries, Survey Data, Technology
• Three Signs Your In-House App Project Is in Big TroubleCorey Trojanowski
  Companies often take advantage of in-house resources rather than hire a third-party developer or purchase software to address their app needs. But sometimes, that decision isn't the best one.
  Consumer Electronics, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, Technology
• Chromebook Sales Expected to Nearly Triple by 2017Ayaz Nanji
  Sales of Chromebooks will reach 5.2 million units in 2014, a 79% increase from 2013 levels, according to a recent report from Gartner.
  Consumer Electronics, Google, Research Summaries, Technology