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• Shedding Light on the Age of 'Dark' Messaging AppsAubry Parks-Fried
  Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too.
  Consumer Electronics, Customer Behavior, Customer Insight, Mobile Marketing, Smartphones, Social Media, Technology
• Pokemon Go Makes Data Sexy AgainJack Bullock
  As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers ...
  Augmented Reality, Consumer Electronics, Data, High-Tech Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• Four Things to Look for in a Call-Tracking ProviderLance Weatherby
  Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria ...
  Marketing Analytics, Marketing Automation, Marketing Dashboards, Measurement, Metrics, Mobile Marketing, ROI, Sales, Technology, Web Analytics
• Tips for Effectively Geotargeting Your Subscribers [Infographic]Verónica Jarski
  Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
  Consumer Electronics, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Technology
• The Top-Rated Content Marketing Software PlatformsAyaz Nanji
  Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review ...
  Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Technology
• Why Bots Are Becoming Brands' Best FriendBeerud Sheth
  Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand.
  Advertising, Brand Management, Customer-Centric, Customer Experience, Facebook, Technology
• Survey of CMOs: Which Emerging Technology Will Transform the Customer Experience?Ayaz Nanji
  Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.
  Big Data, Chief Marketing Officer, Customer Experience, Internet of Things, Marketing Strategy, Research Summaries, Survey Data, Technology
• The Benefits of Nurturing a Martech CultureVenkat Viswanathan
  Marketing technology can make a huge difference between winning in the marketplace and always playing catch up. Yet fostering a martech culture is not a priority for many companies. It ...
  Digital Marketing, Management, Technology, Thought Leadership
• Hot Trends in Marketing Automation You Need to KnowKevin Akeroyd
  To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends.
  B2B Marketing, Email, Email Marketing, Marketing Automation, Marketing Strategy, Personas, Technology
• Why Marketers Are Lagging in Their Adoption of New Analytical ToolsSaar Bitner
  More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back?
  Data, Digital Marketing, Measurement, Metrics, Technology, Web Analytics
• What's Next for the Internet of Things (IoT) in PersonalizationKevin Lindsay
  More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be ...
  Customer-Centric, Customer Engagement, Digital Marketing, Internet of Things, Marketing Strategy, Technology
• 10 Ways to Bridge the CMO-CIO Gap to Drive Business GrowthVictoria Godfrey
  Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate ...
  Career Management, Chief Marketing Officer, Collaboration, Data, Marketing Operations, Marketing Strategy, Technology
• Marketing Agencies' Favorite Digital Tools and ServicesAyaz Nanji
  Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies?
  CRM, Digital Marketing, Email, Email Marketing, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Survey Data, Technology
• Four Business Blunders That Affect Your GrowthAyodeji Onibalusi
  Myriad companies aren't experiencing significant growth because they're committing major business blunders. What lapses could be holding your business down?
  Brand Management, Brand Positioning, Management, Marketing Strategy, Technology, Websites
• Four Web Development Technologies That Marketers Need to Know NowJaron Rubenstein
  In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology.
  Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Technology, Website Design, Websites
• Monetization Options That Digital Marketers Need to Know AboutRob Israch
  Monetization isn't just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here's a look at those channels, the challenges of monetization, and its ...
  Consumer Electronics, Content, Content Strategy, ROI, Sales and Advertising, Smartphones, Technology, Web Content
• #SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's RoundupChristian Neri
  Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Twitter, Videos
• Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of MindSharmin Kent
  The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey.
  Collaboration, Customer Relationships, Digital Marketing, Management, Marketing Challenges, Sales, Technology, Thought Leadership
• How Real-Time Marketing Changes the GameTamar Weinberg
  Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.
  Customer Communications, Customer Relationships, Customer Retention, E-Commerce, Marketing Automation, Marketing Strategy, SMS, Technology
• Five Reasons Predictive Marketing Software Should Be Your New BFFJohn Bara
  Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales.
  Big Data, Customer Behavior, Data, High-Tech Marketing, Marketing Strategy, Sales, Sales and Advertising, Technology