Research Summaries

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• The State of B2B Marketing Data Quality in 2018Ayaz Nanji
  B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun ...
  B2B Marketing, Big Data, Data, Research Summaries
• Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and AnalystsAyaz Nanji
  Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Research Summaries, Sales, Social Media, Social Networking
• Holiday Shopping Trends for 2018: Consumers' Spend and Gift PlansAyaz Nanji
  Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.
  Customer Behavior, Research Summaries, Retail Marketing
• Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?Ayaz Nanji
  Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
  Advertising, Customer Behavior, Research Summaries
• The Most Effective Lead Nurturing TacticsAyaz Nanji
  Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
  Lead Nurturing, Marketing Strategy, Research Summaries, Sales
• 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR PositionsAyaz Nanji
  The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.
  Career Management, Chief Marketing Officer, Management, Research Summaries
• Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]Ayaz Nanji
  Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
  Content, Facebook, Research Summaries, Social Media, Videos, YouTube
• Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]Ayaz Nanji
  Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
  Advertising, Digital Marketing, Research Summaries
• The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
  Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
  Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
• Google Ads Mobile Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
  Advertising, Benchmarking, Google, Research Summaries, Search Engine Marketing
• The Paid Social Channels Marketers Are Most Bullish AboutAyaz Nanji
  Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
  Advertising, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Consumers' Gift Card Preferences in the Digital AgeAyaz Nanji
  Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network.
  Customer Behavior, Research Summaries, Retail Marketing
• SEO Professionals' Biggest Issues With Google My BusinessAyaz Nanji
  Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.
  Google, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO
• The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get WrongAyaz Nanji
  If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Research Summaries
• The Staggering Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
  Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.
  Customer Behavior, Data, Research Summaries, Social Media, Websites
• How Often Brands Send Marketing EmailsAyaz Nanji
  How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the ...
  Email, Email Campaigns, Email Marketing, Research Summaries
• The 100 Most Popular Keywords on Google Search [Infographic]Ayaz Nanji
  Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the ...
  Research Summaries, Search Engine Marketing, Search Engines, SEO
• The Correlation Between Mobile Page Speed and Search RankingsAyaz Nanji
  There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.
  Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Measuring Sponsorship ROI: Marketers' Favorite MetricsAyaz Nanji
  Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing ...
  Metrics, Research Summaries, ROI, Sponsorship
• The State of Marketing Technology in 2018Ayaz Nanji
  In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.
  Marketing Strategy, Research Summaries, Technology