B2B Marketing

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• Are B2B Enterprises Successfully Shifting Sales to Online Channels?Ayaz Nanji
  Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.
  B2B Marketing, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• How B2B Marketers Are Using Digital VideoAyaz Nanji
  Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO.
  B2B Marketing, Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos
• How to Use 'Story-Selling' and Modular Content to Drive SalesMelissa Andrews
  Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Nurturing, Print Collateral, Sales, Writing
• What B2B E-Commerce Can Learn From B2CDarren Hill
  B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market.
  B2B Marketing, B2C, Customer Engagement, E-Commerce, Marketing Strategy, Sales
• The New B2B Marketer Has a Heart for Storytelling and a Brain for BusinessJanet Armstrong
  Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action.
  B2B Marketing, B2B Marketing Forum, Career Management, Content, Creativity, Writing
• B2B Marketing Technology: Top Tools, Objectives, and ChallengesAyaz Nanji
  Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and ...
  B2B Marketing, Marketing Budgets, Research Summaries, Survey Data, Technology
• 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Strategy, Metrics, Research Summaries, Sales, Social Media, Web Content, Writing
• How to Enable Sales With Content MarketingTom Whatley
  Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the ...
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Generation, Lead Nurturing, Sales
• The Most Effective Tactics for Optimizing B2B Landing PagesAyaz Nanji
  B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
  B2B Marketing, Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
  Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
  B2B Marketing, Case Studies, Content, Customer Relationships, Hiring Outside Resources, Public Relations, Sales, Writing
• Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and RunningSangram Vajre
  How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue.
  Account-Based Marketing, Advertising, B2B Marketing, Lead Nurturing, Sales, Tradeshows/Events
• How to Find the Best B2B Copywriters: A 10-Point GuideAllan Davies
  The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  B2B Marketing, Case Studies, Content, Content Marketing, Copywriting, Hiring Outside Resources, Web Content, White Papers, Writing
• Five Top Tips for Successfully Profiling Your CompetitorsJulia Doheny (Cupman)
  Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors.
  B2B Marketing, Customer Insight, Market Research, Marketing Strategy, SWOT
• Three Ways It Pays for Marketers to Be More Data-DrivenDoug Camplejohn
  Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven.
  B2B Marketing, Campaign Management, Data, Forecasts, Measurement, Targeting
• What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]Verónica Jarski
  You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Relationships, High-Tech Marketing, Personalization
• Five Skills You Need to Curate Standout ContentElisa Silverman
  At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Sales
• Metadata Helps You Create Better Customer ExperiencesVebeka Guess
  Marketers often cringe at the thought of managing metadata. But when you keep in mind how powerful it is, you begin to view metadata as a key for unlocking better ...
  B2B Marketing, Customer Engagement, Customer Experience, Customer Service, Data, Digital Marketing, Lead Generation, Sales
• #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's RoundupAngela Natividad
  Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Google, Instagram, LinkedIn, Market Research, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim
• Your Marketing Strategy Hinges on Both Brand and Client Research: Here's the Why--and the HowJoshua Conran
  If you don't continually re-examine your clients and your brand in order to communicate your company's unique selling proposition, you could be muddling your value or—worse—speaking to the entirely wrong ...
  B2B Marketing, Brand Management, Brand Positioning, Customer Acquisition, Customer Relationships, Customer Retention, Market Research, Product Marketing
• Four Powerful Tips for a Highly Effective B2B Social Media StrategyJawad Khan
  Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social ...
  B2B Marketing, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Analytics, Social Media, Twitter