B2B Marketing

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• Five Ways to Get Board Backing for Your Marketing CampaignJulia Doheny (Cupman)
  Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?
  B2B Marketing, Campaign Management, Career Management, Management, Marketing Planning, ROI
• Content Types Valued Most by B2B Tech Buyers [Infographic]Ayaz Nanji
  Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Survey Data
• #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!Angela Natividad
  Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Pinterest, Sales, Social Analytics, Social Media, Social Networking, SocialSkim, Technology, Twitter, Videos, Vine
• The State of B2B Event MarketingAyaz Nanji
  Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.
  B2B Marketing, Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• The State of B2B Sales Training [Infographic]Ayaz Nanji
  Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• How B2B Software SMBs Are Using Social MediaAyaz Nanji
  Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi.
  B2B Marketing, Facebook, LinkedIn, Research Summaries, SMBs, Social Media, Social Networking, Twitter
• How to Repurpose Your Content Into an Ideal SlideShare DeckChris Brown
  SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, PowerPoint, Sales, SlideShare
• Five Big Mistakes That B2B Marketers Make in Driving LeadsErik Matlick
  Here's a look at what mistakes B2B marketers are making and how they can start fixing them.
  B2B Marketing, Email, Lead Generation, Sales
• How Well Do B2B Marketers Understand Their Customers?Ayaz Nanji
  Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from ...
  B2B Marketing, Brand Management, Brand Positioning, Customer Engagement, Customer Relationships, Research Summaries, Segmentation, Survey Data
• How Are B2B Marketers Scoring Leads? [Infographic]Verónica Jarski
  Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
  B2B Marketing, Lead Quality, Lead Scoring, Sales
• The Most Effective B2B Lead Generation TacticsAyaz Nanji
  B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
  B2B Marketing, Demand Generation, Lead Generation, Lead Quality, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data, Tradeshows/Events
• The Content Habits of B2B Enterprise Marketers [Infographic]Ayaz Nanji
  How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• B2B Content Marketing Trends for 2015 [Infographic]Verónica Jarski
  What does the next year hold for B2B content marketing?
  B2B Marketing, Content, Content Marketing, Marketing Budgets, Marketing Strategy
• Five Takeaways From the B2B Marketing Forum 2014Zachary Dominitz
  I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Here's what I took away from the conference.
  B2B Marketing, Content, Customer Engagement, Marketing Strategy
• The Purchasing Behavior of B2B BuyersAyaz Nanji
  More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.
  B2B Marketing, Customer Behavior, Research Summaries, Survey Data
• The Disconnect Between Marketers and IT BuyersAyaz Nanji
  Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Five Steps to Creating a Video Marketing StrategyMichael Litt
  Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Sales, Videos, Web Content
• #SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!Angela Natividad
  What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, ...
  Advertising, B2B Marketing, B2C, Customer Service, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Vine
• 2015 B2B Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Research Summaries, Search Engine Marketing, Social Media, Web Content