Branding

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• Four Steps to Incorporating Social Media at Consumer Touch Points
  In April, the McKinsey Quarterly published "Demystifying Social Media" for businesses. The article illustrates how using social media right can enable "targeted marketing responses at individual touch points along the consumer decision journey." Here ...
  Branding, Customer Engagement, Social Media
• Free Guide to Help You Brainstorm Rockin' Business Names and TaglinesVerónica Jarski
  Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand ...
  Branding, Content, Naming, Taglines
• B2B Social Marketing Growing, LinkedIn Top Channel
  Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
  B2B Marketing, Blogging, Branding, Facebook, LinkedIn, Measurement, Research Summaries, Search Engine Marketing, Social Media, Twitter, YouTube
• Five Ways to Use Facebook Timeline for Business
  The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling ...
  Branding, Customer Engagement, Facebook
• Why Branding Matters: Stand Out From the Rest of the HerdGuest Blogger
  In this digital age, businesses must provide outstanding service, offer intrinsic value to customers—and stand out from the crowd on myriad online platforms. Find out how.
  Branding, Content
• Six Ways to Prepare Your Brand for Social Media's Visual RevolutionNick Westergaard
  Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your ...
  Branding, Content, Facebook, Gamification, Pinterest, Social Media
• Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
  Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
  Brand Equity, Branding, Career Management, Collaboration, Management, Personal Branding
• Brands Not Capturing the Benefits of Big Data Marketing
  Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not ...
  Branding, Measurement, Research Summaries
• Who Defines Spam and Why It Matters
  Following the letter of the CAN-SPAM law will keep your company out of trouble with the government—but woe betide any email marketer who thinks these minimal standards will satisfy ISPs ...
  Branding, Email Marketing, Spam
• Captain Inferno's Thought Leadership LessonsMatthew Grant
  Want to differentiate yourself from your competitors? MarketingProfs blogger Matt Grant shares tips from an interview with Mark Levy regarding his client Captain Inferno.
  Branding, Content, Positioning
• Pin It to Win It: How to Boost Your Brand on Pinterest
  The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day ...
  Branding, Community, Customer Engagement, Social Media
• Drive Business Success With a Winning Marketing ConceptMartha Guidry
  Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is ...
  Branding, Content, Marketing Strategy, Positioning Statements, Product Marketing, Targeting
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding, Logos, Positioning Statements, Taglines, Writing
• How Two Brands Found Their Social Voice
  You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
  Branding, Customer Relationships, Social Media
• Social Graph Drives Brand Lift, Direct Response Ad Metrics
  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains ...
  Branding, Direct Marketing, Research Summaries, Social Media
• Blogs Top List of Social Media Investments for 2012
  Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, ...
  Branding, Forecasts, Social Media
• Strategy Is Fun Too, You Know (Well, Fun-ish)Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in ...
  Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Content Marketing Trends for 2012: What's in and What's OutPawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and ...
  B2B Marketing, Branding, Channel Marketing, Content Marketing, Digital Theory, Forecasts, Marketing Strategy, SEO
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  Branding, Customer Behavior, Customer Relationships, Social Media
• What Every New Business Should Know About Google's Ranking of NamesAnn Smarty
  Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates ...
  Branding, Google, Naming, Reputation Management, Search Engine Marketing, SEO