Branding

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• Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
  When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
  Branding, Corporate Communications, Customer-Centric, Customer Relationships, Direct Marketing, E-Commerce, Email, Marketing Challenges, Public Relations, Reputation Management
• Your Brand and Nine Legal Issues Related to Patent, Trademark, and CopyrightBrett Gold
  Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, ...
  Brand Management, Branding, Management, Product Management, Product Marketing, Reputation Management
• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
  Advertising, Blogging Strategy, Brand Awareness, Branding, Customer Acquisition, Customer Behavior, Demographics, Facebook, Pinterest, Promotions, Social Media
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• Six Ways to Rally Your Company During a Rebrand (and How Your Agency Can Help)Molly Rice
  A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and ...
  Brand Management, Brand Positioning, Branding, Positioning, Product Management
• The Three 'Knows' of Naming Your Product or BusinessLaurel Sutton
  Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know ...
  Brand Management, Brand Positioning, Branding, Naming
• Seven Ways Market Research Can Feed Into Business ActivitiesBo Mattsson
  Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of ...
  Advertising, Brand Positioning, Branding, Customer Insight, Customer Service, Market Research, Product Marketing, Writing
• Creative Ways to Use Twitter for Business
  Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
  Branding, Logos, Social Networking, Twitter, Website Design
• Five Principles for Multiscreen Storytelling [Slide Show]Christian Gulliksen
  Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right.
  Branding, Content, Content Marketing, Customer Engagement, Marketing Strategy, Mobile Marketing, Smartphones, Strategy
• The Evolution of Business Video [Infographic]
  The history of the business video dates back to the 1970s, when AT&T created the Picturephone. The device transmitted an image only once every two seconds—slow speeds that would make ...
  Branding, Content Marketing, Online Marketing, Smartphones, Video Blogs, Videos, YouTube
• The Facebook Toolkit You Just Can't Live Without
  Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
  Branding, Customer Evangelists, Facebook, Social Media
• Think Like an Olympian: Seven Marketing Tips From the Olympics [Infodoodle]Verónica Jarski
  What can marketers learn from Olympians? Plenty. Here's an illustrated look at seven major tips we can learn from Olympians.
  Branding, Content
• Four Lessons on Avoiding a Brand Management NightmareJens Lundgaard
  Brand extensions can be a great way for a core brand to develop its overall brand equity and reach new customers. We can learn valuable lessons from those who have ...
  Brand Management, Branding, Customer Behavior, Product Management
• Is Your Brand Message on Mute?Heather Rast
  Is your brand's message getting lost in today's data deluge? Learn how to maintain a consistent brand voice, and how to ensure your messaging cuts through the data noise.
  Brand Management, Branding, Customer Behavior
• Using Social Media to Find a Job: Five Personal Branding Best PracticesDave Cutler
  Aer being laid off in February 2011, I had to devise a strategy to differentiate myself in a job market crowded with talented and creative individuals.
  Branding, Content
• Four Economic Reasons to Rebrand Your BusinessSookie Shuen
  How much can your company benefit from a timely rebranding? A business rebrand can make your business look good, and, more important, make your bottom line look good, too. Here ...
  Brand Management, Brand Positioning, Branding
• How to Tell Your Company's Story [infodoodle]Verónica Jarski
  As in dating, telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself the right questions.
  Branding, Content
• Four Tips for Turning a Website Design Into a Brand Experience
  Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning ...
  Branding, Customer Experience, Website Design
• Driving Engagement With the New Facebook Ad Optimization Features
  Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...
  Advertising, Branding, Facebook
• Four Conventional Website Lessons From an Unconventional Brand [Slide Show]Christian Gulliksen
  Recently, on a friend's suggestion, I visited a website that kept me smiling as I clicked from one page to the next. And any business can learn from the lessons ...
  Branding, Web Copy, Websites