Corporate Blogging

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• How to Get Your Whole Company Blogging
  "Maintaining a blog that's consistently interesting and relevant isn't an easy task," writes Ann Handley at MarketingProfs. "It's a challenge to create consistently awesome blog posts, and it's a challenge ...
  Corporate Blogging, Marketing Tips, Small Business, Thought Leadership
• 10 Ways to Entice Your Whole Company (Not Just Marketing) to BlogAnn Handley
  It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or ...
  Brand Awareness, Corporate Blogging, Creativity, Marketing Tips, Social Media, Thought Leadership, Writing
• How Calls to Action Can Generate Monster Leads
  In a post at HubSpot, Kipp Bodnar argues for the integration of your business blog and your corporate website. "Blogs are dynamic; they drive fresh content that prospects and search ...
  Corporate Blogging, Lead Generation, Website Design
• Blogging Boo-Boos
  By now, it's pretty clear to most people what works in the blogosphere—and what doesn't. Not everyone, however, has caught on. Accordingly, Frank Days used a post at Tangyslice to ...
  Corporate Blogging, Marketing Tips, Small Business
• Five, Four, Three, Two, Gone
  "You've decided to launch a blog for your business and you're busy laying the groundwork," says Mack Collier in an article at MarketingProfs. "You've selected a name for it, and ...
  Corporate Blogging, Marketing Strategy, Small Business
• Problem Solved: What's the Right Social-Media Fit?Claire Coyne
  You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
  Blogging, Community, Corporate Blogging, Marketing Strategy, Measurement, Social Media
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
  Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• Three Tips for Improving Your Business Blog
  Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you ...
  B2B Marketing, Blog Comments, Community, Corporate Blogging, Creativity, Customer Engagement, Social Media
• Put Your Site Search to Work, Part 2: Add Rich Content to the Search ExperienceShaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search ...
  Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
  Blogging, Career Management, Corporate Blogging, Facebook, Job Search, Social Media, Social Networking, Twitter, Video Blogs, Videos, Web Content
• It's Not All About Business, OK?
  A lot of CEOs seem to shy away from blogging. And a lot of PR teams keep asking, "Why?" Actually, it's understandable: the head honcho must always represent the entire ...
  B2B Marketing, Corporate Blogging, Creativity, Writing
• Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesKimberly Smith
  Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to ...
• I'm the CEO, Dammit. Read My Blog!
  If you're a hard-charging CEO with lots of vision and business acumen, you've undoubtedly wondered if you should blog. Before you take the plunge, though, Todd Defren has some advice: ...
  Blog Monitoring, Blogging, Corporate Blogging, Small Business
• Open Letter to the Would-Be CEO BloggerTodd Defren
  Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? How do you get started blogging, and do it well? Let's avoid the technical requirements. (You've got ...
  Blog Monitoring, Blogging, Blogging Strategy, Corporate Blogging
• Top Five Rules for Creating a Successful Video Blog for BusinessBrent Altomare
  Blogs provide rich opportunities for organizations to interact with customers. But now marketers are wondering how to create even more dynamic content and "stickiness." That next level of intimacy has ...
  Blogging Strategy, Corporate Blogging, Marketing Tips, Video Blogs
• Get Fresh! Go Organic!
  According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not ...
  Corporate Blogging, Links, Search Engine Marketing, SEO, Social Media
• Peeling Back the Top Few Layers
  In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back ...
  Corporate Blogging, Links, Search Engine Marketing, SEO, Social Media, Writing
• Corporate Blogging: Getting Past 'No' If You're Not the CEORich Julius
  When Bob Lutz of GM or Jonathan Schwartz of Sun set up their blogs, they probably didn't worry too much about the review with Legal. But how does, say, a ...
  Corporate Blogging
• Which Comes First: The Policy or the Blog?Christine Whittemore
  Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning? In other words: Which comes first the policy or ...
  B2B Marketing, Blogging, Blogging Policy, Corporate Blogging, Social Media
• Getting Old-Fashioned Buzz With New Media: Q&A With Paul DunayMack Collier
  Paul has earned his keep over the past 20 years by building buzz for heavyweights like Google, IBM, and Microsoft. These days he's immersed himself in social media, which serves ...
  B2B Marketing, Corporate Blogging, Social Media, Social Networking, Word-of-Mouth