Corporate Blogging

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• The Most Effective Number in Article Headlines [Infographic]Ayaz Nanji
  Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
  Blogging, Content, Copywriting, Corporate Blogging, Research Summaries, Web Copy, Writing
• Blog Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
  B2B Marketing, B2C, Benchmarking, Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Corporate Blogging, Digital Marketing, Research Summaries
• Five Strategies to Map Out Your SEO [Infographic]Verónica Jarski
  Check out these five tips for getting your business to rank higher in search results.
  Blogging, Blogging Strategy, Content, Content Strategy, Corporate Blogging, Marketing Strategy, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content
• Avoid Infringement Troubles: Six Ways to Simplify Digital Rights ManagementLeslie Weller
  What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to ...
  Content, Corporate Blogging, Corporate Communications, Digital Marketing, Management, Marketing Communications, Web Content
• Blog Best-Practices and BenchmarksAyaz Nanji
  Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Corporate Blogging, Digital Marketing, Research Summaries
• Social Media and the GovernmentNicole Rose Dion
  We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the ...
  Advertising, Corporate Blogging, Digital Theory, Retail Marketing, Social Business, Social Media
• Fortune 500 Bullish on Social Media and Corporate BloggingAyaz Nanji
  Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.
  Corporate Blogging, Digital Marketing, Facebook, Google+, Instagram, Research Summaries, Twitter, YouTube
• How to Use Content to Build Customer Loyalty and RetentionCraig Fitzgerald, C.C. Chapman
  Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing ...
  Brand Positioning, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• Content Marketing: Beyond GutenbergDoug Kessler
  Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
  Ad Copy, Blogging, Content, Copywriting, Corporate Blogging, Creativity, Digital Marketing, High-Tech Marketing, Writing
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content, Websites
• Four Reasons It Pays to Have a Company BlogChris Lee
  Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.
  Blog Comments, Blogging, Content, Content Marketing, Corporate Blogging, Customer Relationships, SEO, Social Media, Tradeshows/Events
• 10 Ground Rules for Content MarketersAnn Handley
  Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick people off—and damage your reputation, your brand, and your business. ...
  Blogging, Content, Content Marketing, Corporate Blogging, Marketing Tips, Writing
• Fortune 500 CEOs Shun Social Media
  Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study ...
  Blogging, Corporate Blogging, Customer Behavior, Facebook, Google, Google+, Management, Research Summaries, Social Media, Twitter
• Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
  ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
  B2B Marketing, Content, Content Marketing, Copywriting, Corporate Blogging, Customer Relationships, Market Research, Marketing Tips, Newsletters, Social Media, Writing
• Software Companies Lead in Corporate Blogging
  Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have ...
  Blogging, Content, Corporate Blogging, Research Summaries, Social Media, Technology
• Fortune 500 Adoption of Social Media Slowing
  The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.
  Corporate Blogging, Facebook, Research Summaries, Social Media, Twitter
• Thirty Ideas to Help You Tackle Blogger's BlockAmanda Maksymiw
  A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for ...
  Corporate Blogging, Creativity, Customer-Centric, Lead Generation, Marketing Strategy, Marketing Tips
• Why Your B2B Website Needs Social InteractionBob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...
  B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Inbound Marketing, Lead Generation, Social Media, Web Analytics, Websites
• Three Ways to Enhance Your Blog's Lead-Generation Potential
  "Most corporate blogs are ghost towns, in terms of both content and reader engagement," writes Ian Greenleigh at the MarketingProfs Daily Fix blog. "Abandoned blogs litter the web, making the ...
  Corporate Blogging, Lead Generation, Writing
• Three Ways to Replace a Superstar Blogger
  Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author ...
  Corporate Blogging, Marketing Tips, Social Media, Thought Leadership