Customer Acquisition

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• Eight Myths E-Commerce Marketers Must Stop Believing InReshu Rathi
  At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell ...
  B2C, Customer Acquisition, Customer Retention, E-Commerce, Email, Email Marketing, Marketing Automation, Retail Marketing, Segmentation
• Which Mobile Messaging Channels to Use in Which Real-World SituationsWes McDowell
  There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.
  Customer Acquisition, Customer Relationships, Customer Retention, Email Marketing, Mobile Marketing, Promotions
• Four Ways to Use Social Listening to Boost Customer LoyaltySamir Palnitkar
  Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty.
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships, Social Listening, Social Media
• Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the BoatKeith Jones
  Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's ...
  Collaboration, Customer Acquisition, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Technology
• Five Effective Customer-Data Tactics: Resolutions for the New YearCory Munchbach
  Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 ...
  Customer Acquisition, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Data, Email, Email Marketing, Metrics
• The Four Pillars of Performance for Digital Marketing CampaignsTom Burg
  Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve ...
  Advertising, Creativity, Customer Acquisition, Customer Engagement, Marketing Strategy, Measurement, Metrics
• The Yelp Effect: How to Deal With Negative ReviewsLee Evans
  All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. ...
  B2C, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Customer Service, Retail Marketing, User-Generated Content, Word-of-Mouth
• The End of Behavioral Targeting and the Rise of Account-Based MarketingRay Kingman
  As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable ...
  Advertising, Customer Acquisition, Customer Relationships, Marketing Strategy, Sales, Targeting
• How Online Communities Can Help You Market Throughout the Customer JourneyVitaliy Verbenko
  Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types ...
  Customer Acquisition, Customer Communications, Customer Experience, Customer Loyalty, E-Commerce, Social Media, Testimonials
• Buyer Personas: How Much Detail Is Too Much?Marcus Schaller
  At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need ...
  Customer Acquisition, Customer Insight, Customer Relationships, Demographics, Lead Generation, Marketing Strategy, Personas, Sales
• What to Look for When Hiring a Demand Generation ManagerSanjay Castelino
  Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Demand Generation, High-Tech Marketing, Lead Generation, Marketing Challenges
• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
  Advertising, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Online Marketing
• How to Dress Up Your Product With Naked MarketingAdrienne Weissman
  Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad ...
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, Marketing Strategy, Testimonials, User-Generated Content
• How Online Forms Can Anchor Your Business [Infographic]Verónica Jarski
  Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady.
  Customer Acquisition, Customer Behavior, Lead Generation, Management, Websites
• Seven Segmentation Mistakes That Will Cost Your Business MoneyAnna Kayfitz
  Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.
  Customer Acquisition, Data, Lead Nurturing, Personas, Sales, Segmentation
• Marketing Video: Personalize Your Outreach With Account-Based MarketingMalinda Wilkinson
  As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales ...
  Account-Based Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Sales
• How to Build a High-Converting Marketing Funnel [Infographic]Verónica Jarski
  Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
  Content, Customer Acquisition, Digital Marketing, Landing Pages, Lead Generation, Marketing Plans, Marketing Strategy, Sales, Websites
• How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)Mark Eardley
  The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in ...
  B2B Marketing, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Personas, Research, Sales
• Three Reasons for Including Whitepapers in Your Content StrategyVictor Ijidola
  Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Writing Whitepapers
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales