Customer Relationships

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• Content Marketing for the Customer-Focused MarketerDonna Pahel
  Most marketers know that the right marketing mix is crucial to success. But many fail to keep adapting the mix and focusing on their customers want and when they want ...
  Content, Content Marketing, Customer-Centric, Customer Relationships, Digital Marketing, Marketing Strategy
• 10-Step B2B Customer Satisfaction Survey Pre-Survey ChecklistJohn Coldwell
  The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than ...
  B2B Marketing, Customer Insight, Customer Relationships, Customer Satisfaction, Data, Market Research, Measurement, Net Promoter, Research, Survey Data
• How to Get to the Heart of Customer ExperienceLaura Patterson
  If customer retention is a top priority for you, and you haven't embarked on a customer experience mapping initiative, you need to get on it! Here are five key steps ...
  Customer Experience, Customer Insight, Customer Relationships, Customer Retention
• Six Tips to Get Your Customers Talking About Your Brand at the Dinner TablePeter Friedman
  Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Social Media
• Three Traits of Shareworthy Content
  To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
  Advertising, Content, Content Marketing, Customer Engagement, Customer Relationships, Humor, Marketing Tips, Social Media, Twitter, Videos, Writing, YouTube
• Everything I Learned About Marketing Came From Comedy, Part 2: ImprovKathy Klotz-Guest
  Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.
  Career Management, Collaboration, Customer-Centric, Customer Insight, Customer Relationships, Humor, Positioning, Value Propositions
• Nine Easy Ideas on How to Perform Behavioral SegmentationLiga Bizune
  Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.
  Customer Relationships, Customer Retention, Email, Email Campaigns, Email Hygiene, Email Lists, Personalization, Segmentation
• Why Native Engagement Is a More Effective Approach to Native AdvertisingJohn Federman
  Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content.
  Advertising, Content, Customer Engagement, Customer Relationships, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Sales and Advertising, Websites
• Small Data Can Help Businesses Be More HumanJamie Tedford
  By using small data, businesses can build mutually beneficial relationships with their consumers.
  Big Data, Customer Engagement, Customer Relationships, Data, High-Tech Marketing, Relationship Marketing
• Know Thy Customer: Strategies for Using Big Data to Enhance the Customer ExperienceDoug Heise
  Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve ...
  Big Data, Content, Customer Behavior, Customer Insight, Customer Relationships, Data, Measurement, Sales
• Human2Human: Jargon or an Old Idea That Still Matters?Kathy Klotz-Guest
  Recently, I've seen social posts about human to human (H2H) as opposed to B2C or B2B, and I've seen the backlash against them. Is the term jargon or an old ...
  Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Marketing Tips
• What Door-to-Door Salesmen Can Teach Mobile MarketersJames Ramsey
  Mobile devices function as portable doorways to customers' digital homes. Are your customers opening the door for you?
  Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing
• Hail to the Chief... of Email Marketing [Infographic]Seamas Egan
  On this Presidents' Day, as you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts.
  Customer Engagement, Customer Insight, Customer Loyalty, Customer Relationships, Email, Email Campaigns, Email Marketing
• An Open Love Note to the Marketers We Cherish [Slideshow]Ann Handley
  Today, I'd like to celebrate you—not by passing out those icky candy conversation hearts. I'm giving you the following deck to share with your own community of marketers. Enjoy!
  Content, Customer Relationships, Humor
• How Klout Can Guide Your Online Marketing StrategyNicholas A. Kosar
  If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of ...
  Career Management, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Sales, Services Marketing, Social Media
• Three Ways to Increase Your Nonprofit's Social Media EngagementElaine Fogel
  No matter how big or small, your nonprofit can improve its social media results by doing these three things.
  Customer Engagement, Customer Relationships, Nonprofits, Social Media, Social Networking, Strategy
• The Most Important Element for Increasing Leads and SalesTom Pick
  The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
  B2B Marketing, Customer Acquisition, Customer Experience, Customer Relationships, Customer Service, Lead Generation, Pricing, Sales, Websites
• The Human Voice Is Sales' and Marketing's Biggest Blind SpotIrv Shapiro
  The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at ...
  Customer Relationships, Marketing Automation, Marketing Tips, Sales, Sales and Advertising
• Can Your Customers Hear You?Steve Woodruff
  You've been calling, emailing, tweeting, blogging, and advertising, but it all seems to just disappear into the void. Is anyone listening to you?
  Customer Communications, Customer Engagement, Customer Relationships
• Customer Loyalty Isn't Just a 'Marketing Thing'Tyler Douglas
  In today's new consumer landscape, companies must rethink brand loyalty and its ownership. Here's why loyalty shouldn't only be your marketing department's concern.
  Branding, Customer Relationships, Marketing Tips