Customer Relationships

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• The Companies With the Best (and Worst) Customer Service RatingsAyaz Nanji
  USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings.
  Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Five Components of Measuring Return on Customer EngagementJohn Hoholik
  Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
  Customer Acquisition, Customer Engagement, Customer Relationships, Data, Google Analytics, Management, Measurement, Metrics, ROI, Sales
• Are You Wasting Your Time on Twitter? Four Ways to Make It CountSonja Jobson
  You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? ...
  Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Social Media, Social Networking, Thought Leadership, Twitter
• Four Ways CMOs (and All Marketers) Can Get Closer to the Customer VoiceTyler Douglas
  Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?
  Community Management, Content, Customer Engagement, Customer Relationships, Data, Digital Marketing, Writing
• What Marketing Is Now Really All AboutJason Thibeault
  I've been hearing a lot about how the old way of doing marketing—talking "at" customers—doesn't work anymore. But is that really the case? And if so, what does work nowadays?
  Content, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy
• #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!Angela Natividad
  Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your ...
  Content, Content Marketing, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, YouTube
• A Seven-Item Checklist for Measurable Marketing in the Digital AgeGrant A. Johnson
  Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
  Content, Copywriting, Customer Evangelists, Customer Relationships, Direct Marketing, Landing Pages, Segmentation, Testing, Web Copy, Writing
• Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'Gary Griffiths
  If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the ...
  Customer Acquisition, Customer Relationships, Facebook, Lead Generation, LinkedIn, Sales, Social Media, Social Networking, Twitter
• What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]Verónica Jarski
  How do your customers feel about sharing their personal information with you and having it used for marketing? The following infographic highlights consumers' sentiments regarding privacy policies, trusted brands, and ...
  Consumer Electronics, Customer Behavior, Customer Insight, Customer Relationships, Digital Marketing, Mobile Marketing, Smartphones, Technology
• Why Your Business Needs a Single Customer ViewSimon Oliver
  Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view.
  Customer Communications, Customer Relationships, Data, Digital Marketing
• Social Video Marketing: Create Conversations and Build Customer LoyaltyMelody King
  Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started.
  Content, Customer Loyalty, Customer Relationships, Humor, Social Media, Videos
• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials, Mobile Marketing, Pricing, Recession, Retail Marketing, Social Media
• How to Turn Negative Social Media Into a PositiveCarla Ciccotelli
  How can companies appropriately respond to negative social media comments? That is what this article explores, also providing you with a few examples of how some companies have actually turned ...
  Customer Behavior, Customer Communications, Customer Relationships, Humor, Public Relations, Social Media
• Why Businesses Need to Embrace Content Consumption MonitoringErik Matlick
  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
  B2B Marketing, Business Intelligence, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Insight, Customer Relationships, Customer Service, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising
• 10 Lessons That Social Can Learn From Traditional Customer Service [Infographic]Verónica Jarski
  Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company.
  Brand Management, Customer Behavior, Customer Experience, Customer Relationships, Customer Service, High-Tech Marketing, Marketing Tips, Metrics, Social Media, Twitter
• Develop Your Brand Voice: Three Keys to Killer MessagingMaria Ross
  Here are three tips to consider when crafting messaging so you can pique interest, create a relationship, and stand out from your competition.
  Brand Awareness, Brand Positioning, Branding, Customer Communications, Customer Experience, Customer Relationships, Positioning, Value Propositions
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1James George
  No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Positioning, Product Management
• Automate the Best-Practices of Sales Reps to Drive ReferralsRichard Beedon
  Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
  Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Referrals, Sales, Word-of-Mouth
• Growth-Hack Your Business With $0Chris Kilbourn
  Budgets are marketing's biggest myth. If you're running your marketing programs right, your budget shouldn't even matter. It should be uncapped. Get started immediately with the following four critical tips.
  Customer Acquisition, Customer Insight, Customer Relationships, Digital Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Websites