Marketing Strategy

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• A Six-Step Guide to Programmatic Direct [Infographic]Verónica Jarski
  Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process.
  Advertising, Digital Marketing, Marketing Strategy, Sales and Advertising
• How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]Verónica Jarski
  About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.
  Content, Content Strategy, Marketing Strategy, Pinterest, Social Media
• #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!Angela Natividad
  Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, Marketing Strategy, Pinterest, Social Media, SocialSkim, Twitter, Videos
• How Survey Research Can Aid in PR and Marketing PlanningLynda B. Starr
  Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities.
  Brand Management, Customer Behavior, Customer Insight, Market Research, Marketing Strategy, Product Management, Public Relations, Research
• Harness the Power of Mobile to Capitalize on ShowroomingGary Long
  You may think that showrooming is a competitive threat, but it's really a fantastic opportunity for immediate in-store sales. Here's why.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Sales
• Technology Is for Storytelling, Not Just for Looking TrendyJosh Cohen
  Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story.
  Brand Management, Content, Content Strategy, Creativity, Marketing Strategy, Technology
• Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]Verónica Jarski
  Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.
  Blogging, Content, Content Strategy, Copywriting, Marketing Strategy, Writing
• Marketers Need to Measure All Touchpoints Throughout the Purchase FunnelMatt Voda
  Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line.
  Marketing Strategy, Measurement, Metrics, ROI, Sales
• Put the 'Person' in Personalization in Five StepsRoz Lemieux
  How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  Advertising, CRM, Customer Acquisition, Customer Insight, Data, Email, Marketing Automation, Marketing Strategy, Personalization, Retail Marketing, Segmentation, Social Analytics, Social Listening, Social Media, Targeting
• How B2B Tech Companies Market ProductsAyaz Nanji
  Which tactics, channels, and content types do B2B technology companies use most to market products?
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Product Marketing, Research Summaries, Survey Data
• Think Like a Publisher and Use These Six Types of Custom ContentDavid Palmer
  The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Writing
• Seven Tips for Effective Digital Coupon Marketing [Infographic]Verónica Jarski
  Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.
  Consumer Electronics, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Sales
• The Easy Way to Go Global With Inbound MarketingFrançoise Henderson
  Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it ...
  Content, Content Marketing, Inbound Marketing, International Marketing, Lead Generation, Lead Nurturing, Local Marketing, Marketing Strategy, SEO
• Nonprofits, Start Acting and Thinking Like For-ProfitsEdgar Wilson
  To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them.
  Customer Engagement, Marketing Strategy, Nonprofits, Thought Leadership
• Quick Tips for Perfecting Your Instagram Strategy [Infographic]Verónica Jarski
  Users have shared more than 30 billion photos on Instagram since the visual social network launched in 2010. Stand out from the crowd by following these tips.
  Content, Customer Engagement, Instagram, Marketing Strategy, Social Media
• Impersonal Communication Annoys Your Customers, Use Contextual Personalization InsteadKathy Stromberg
  Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization.
  Customer Engagement, Email Campaigns, Email Marketing, Marketing Strategy, Personalization
• How Marketers Brainstorm and Use Content IdeasAyaz Nanji
  Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
  Blogging, Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Research Summaries, Survey Data
• Three Elements of a Successful Integrated Mobile StrategyVivek Patel
  Just having a mobile strategy isn't enough for today's businesses. You need an integrated strategy that aligns with your overall business growth endeavors.
  Consumer Electronics, Marketing Strategy, Mobile Marketing, Smartphones
• Five Reasons Your Mobile Strategy Isn't Working and What to Do About It [Infographic]Verónica Jarski
  Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing
• Why Your Content Management System Must Be Omnichannel-ReadyJoanna Madej
  As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs.
  Brand Management, Content, Content Marketing, Content Strategy, High-Tech Marketing, Marketing Strategy