Marketing Strategy

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• The State of Innovation in Today's Companies and the Role of TechLenna Garibian
  Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to ...
  Customer Relationships, Market Research, Marketing Strategy, Mobile Marketing, Product Management, Product Marketing, Research Summaries, Social Media
• A New Marketing Lesson From the 2012 London OlympicsLiz Elting
  The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the ...
  Content, International Marketing, Location-Based Marketing, Marketing Strategy, Online Marketing, Social Media, Strategy, Web Content
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters, Research Summaries, Social Media, Twitter, Web Content, Webinars, White Papers
• Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
  We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
  Brand Loyalty, Content, Customer-Centric, Customer Experience, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Relationship Marketing, Web Content, Websites
• Three Valuable Lessons Marketers Can Learn From the World SeriesScott Batchelor
  When Pablo Sandoval faced Justin Verlander in Game 1 of the World Series, each had a season full of data at his disposal: what pitches Verlander tended to throw in ...
  Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Six Ways to Make Your Video Strategy More SocialJeff Fissel
  Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?
  Content, Content Marketing, Customer Engagement, Interactive Marketing, Marketing Strategy, Social Media, Videos, Web Content
• PPC and Retargeting: Cross-Channel Marketing That Gets ResultsCaroline Watts
  Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond ...
  Advertising, Brand Awareness, Integrated Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Research Summaries, Twitter, Videos, Writing
• What Marketers Can Learn From FarmersBecky McCray
  Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and ...
  Customer Relationships, Email Campaigns, Lead Generation, Marketing Inspiration, Marketing Strategy, Relationship Marketing
• Tech Marketing Budgets Under Pressure
  Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" ...
  Advertising, B2B Marketing, Email Marketing, Marketing Automation, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Websites
• 23 Tips for Using LinkedIn, Facebook, and Twitter for BusinessSookie Shuen
  With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and ...
  Content, Customer Relationships, Customer Service, Facebook, LinkedIn, Marketing Strategy, Social Media, Social Networking, Twitter
• The Six A's of Marketing Performance Management [Infographic]Laura Patterson, Julie Schwartz
  What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate these Six A's of Marketing Performance Management: ...
  Brand Management, Finance, Marketing Analytics, Marketing Automation, Marketing Operations, Marketing Strategy, Sales, Thought Leadership
• Four Steps to a Social Media Strategy [Infographic]Dave Calibey, Maura Beaudreault
  Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
  Brand Awareness, Brand Management, Customer Relationships, Facebook, Google+, Marketing Strategy, Pinterest, Social Media, Social Networking, Twitter
• Why Social Media Marketing May Be Hurting, Rather Than Helping, Your BusinessMatthew Ellis
  Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, ...
  Customer Engagement, Marketing Strategy, Marketing Tips, Online Marketing, Social Media, Social Networking
• 10 Reasons to Hire YouTube Stars for Your BrandAdam Graves
  Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and ...
  Advertising, Marketing Strategy, Millennials, Social Media, Testimonials, YouTube
• 16 Smarty-Pants Who Changed Marketing [Slide Show]Verónica Jarski
  To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who over the past few centuries changed marketing—and, often, business itself.
  Advertising, B2B Marketing, Career Management, Copywriting, E-Commerce, Marketing Strategy, Public Relations, TV
• How Universities Promote Themselves: Three Tips for Marketers
  This summer, Tom Pick sat in on a number of universities' "sales pitches" to prospective students and their families. As he listened, he began to draw parallels with B2B sales. "One ...
  Customer Acquisition, Customer Relationships, Lead Nurturing, Marketing Strategy
• Six Trends That Are Transforming Retail [Slide Show]Christian Gulliksen
  In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them.
  Customer Relationships, Digital Theory, E-Commerce, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Online Marketing, Testimonials
• How Social Media Is Changing the English Language (and Why It Matters to Marketers)Alex Brown
  How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their ...
  Customer Engagement, Marketing Strategy, Social Media, Social Networking, User-Generated Content
• How to Market to Gen-Y
  "Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs. And with a good reason: "I'm sure you've heard about how ...
  Customer Engagement, Marketing Strategy, Millennials, Segmentation, Word-of-Mouth