Marketing Strategy

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• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Social Business, Social Media, Social Networking, Tradeshows/Events, Web Content
• B2B vs. B2C Marketing: Top Objectives, Tactics, and MetricsLenna Garibian
  B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
  B2B Marketing, B2C, Blogging, Content Marketing, Email, Lead Generation, Marketing Strategy, Research Summaries, Sales, SEO, Social Media
• A Weight Watchers Case Study: How Smart Marketing Pays OffMatthew Denos
  Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has ...
  B2C, Brand Positioning, Customer Behavior, Customer Relationships, Marketing Strategy, Positioning, Product Marketing
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)Tommy Walker
  In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
  Blogging, Blogging Strategy, Community, Content, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media, Web Content, Writing
• Local Marketing: Promotions Spending Surges as Advertising SlipsLenna Garibian
  In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on ...
  Advertising, Digital Marketing, Local Marketing, Marketing Strategy, Online Marketing, Research Summaries, Writing Whitepapers
• Which Genres of Branded Video Work Best?Allan Johnson
  What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Direct Marketing, Marketing Strategy, Online Marketing, Videos, YouTube
• Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
  Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
  Advertising, B2C, Community, Customer Behavior, Customer Engagement, Demographics, Local Marketing, Marketing Strategy, Millennials
• Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social NetworksLenna Garibian
  Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote ...
  Customer Behavior, E-Commerce, Google, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Social Media, Twitter, User-Generated Content
• Stop FUD From Paralyzing Your MarketingBruce La Fetra
  Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what ...
  Career Management, Customer Insight, Customer Relationships, Management, Marketing Challenges, Marketing Strategy
• Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?Philip Paranicas
  Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest ...
  Content, Content Marketing, Customer Acquisition, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Business, Social Media, Strategy, Tradeshows/Events
• Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
  Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
  Advertising, Blogging, Customer Retention, Email, Lead Generation, Marketing Strategy, Mobile Marketing, Research, Research Summaries, Small Business, Social Media
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
  "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
  Blog Comments, Blogging, Content, Content Marketing, Direct Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO, Social Media, Strategy, Web Content, Web Copy, Writing
• Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
  LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
  Blogging, Facebook, Instagram, LinkedIn, Marketing Analytics, Marketing Strategy, Metrics, Pinterest, Research Summaries, Twitter, YouTube
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• Five Advantages of Agile MarketingLior Levin
  Agile marketing prioritizes the needs of the customer and focuses on a rapid response to customers and current trends. Here are five reasons you should consider adopting the strategies of ...
  Customer-Centric, Lead Generation, Management, Marketing Strategy
• Seven Tips for Creating a Mobile-Aware Marketing CultureJoe Wozny
  The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease ...
  Advertising, Digital Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing, Smartphones, Web Analytics, Website Design, Websites
• Brands as Real-Time Content Creators: Expected or Unrealistic?Ann Handley, Tim Washer
  In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at ...
  Content, Content Marketing, Corporate Communications, Digital Marketing, Digital Theory, Humor, Marketing Strategy, Public Relations, Social Media, Twitter, Word-of-Mouth
• Women Business Owners Upbeat, Boosting Marketing SpendLenna Garibian
  Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan ...
  Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Research Summaries, SEO, Social Media, Twitter, Website Design, Women
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy, Online Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Tradeshows/Events, Twitter
• US Trailing W. Europe and Canada in New Media AdoptionLenna Garibian
  Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ...
  Advertising, Customer Behavior, Marketing Strategy, Mobile Marketing, New Media, Research Summaries, TV