Marketing Strategy

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• 10 Lessons From Digital Pioneers on How To Become a Digital SuccessPaul Springer, Mel Carson
  If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Probably not what you'd expect.
  Career Management, Data, Digital Marketing, Digital Theory, Marketing Inspiration, Marketing Strategy
• Ditch the Funnel: 'Purchase Loop' Echoes New Buyer BehaviorLenna Garibian
  With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to ...
  Content Marketing, Customer Behavior, E-Commerce, Lead Generation, Marketing Strategy, Research Summaries, Sales, Social Media, Videos, Websites
• Need to Know: Four Mobile App Marketing Trends for 2013Ravi Kamran
  Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top ...
  Advertising, Customer Behavior, Marketing Strategy, Measurement, Mobile Marketing, Smartphones, Targeting
• B2B Benchmarks: Top Tactics for Driving Traffic and LeadsLenna Garibian
  Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver ...
  B2B Marketing, Facebook, Google, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Online Marketing, Research Summaries, Search Engine Marketing, Social Media, Twitter, Websites
• Six Principles of Great Content BrandsDoug Kessler
  The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming ...
  B2B Marketing, Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Acquisition, Customer Engagement, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Challenges, Marketing Strategy, Sales, Thought Leadership, Writing
• New Leadership Skills for a New Social Media AgeLenna Garibian
  People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate leadership over more traditional "command-and-control" methods, according to the 2012 ...
  Management, Marketing Strategy, Research Summaries, Social Media, Web 2.0
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Question 5)Sid Smith
  To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends ...
  B2B Marketing, Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Strategy, Web Content, White Papers
• Marketers Upping the Ante on Big Data in 2013Lenna Garibian
  Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
  Email, Marketing Analytics, Marketing Strategy, Metrics, Research Summaries, Social Media, Websites
• How to Use Web Video to Win Business and Wow CustomersDavid Ingram
  The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. The benefits of Web video as ...
  Content Marketing, E-Commerce, Marketing Strategy, Videos
• Key Email Engagement Tactics: Benchmarks and TrendsLenna Garibian
  With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a ...
  Customer Engagement, Email Campaigns, Marketing Strategy, Research Summaries, Social Media
• How to Avoid 'False Choices' in Content MarketingJoe Chernov
  Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.
  B2B Marketing, Brand Awareness, Branding, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Marketing Strategy, Mobile Marketing, Positioning, Technology, Web Content
• How to Tell Your Brand's Story: Four Questions You Must AnswerBeth McKenna
  Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...
  Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Engagement, Digital Theory, Inbound Marketing, Marketing Strategy, Public Relations, Social Media, Writing
• Prepare for 2013: 10 B2B Marketing Trends and DevelopmentsUri Bar-Joseph
  Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
  B2B Marketing, Content Marketing, Digital Marketing, Digital Theory, Direct Marketing, Integrated Marketing, Marketing Strategy, Measurement, Mobile Marketing, PPC Campaigns, Sales
• Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
  Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
  B2B Marketing, Career Management, Chief Marketing Officer, Collaboration, Customer-Centric, Marketing Strategy, Measurement, Metrics, Sales, Strategy
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• Small Businesses Tepid on Social Media, Prefer WOM and Advertising
  Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to ...
  Advertising, Marketing Strategy, Research Summaries, Small Business, Social Media, Word-of-Mouth
• B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
  Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from ...
  B2B Marketing, Content, Content Marketing, Customer Engagement, Lead Generation, Marketing Strategy, Research Summaries, Sales, Thought Leadership, Tradeshows/Events
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media, Tradeshows/Events, Twitter, Webinars
• Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
  The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
  Brand Awareness, Integrated Marketing, Interactive Marketing, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]
  With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American ...
  Customer Acquisition, Customer Relationships, Facebook, Local Marketing, Marketing Strategy, Promotions