Marketing Strategy

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• The 7 Ps of Customer Retention MarketingKarl Wirth
  We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 ...
  Brand Positioning, Customer Relationships, Customer Retention, Marketing Strategy, Positioning, Pricing, Promotions, Value Propositions
• Three Questions Your B2B's 'Story' Must Answer
  No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
  B2B Marketing, Content, Customer Behavior, Marketing Strategy, Strategy, Writing
• How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to EmulateRussell Glass
  The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think ...
  B2B Marketing, Brand Positioning, Marketing Strategy, Sales
• Three Tips for Navigating the New 'Demand Waterfall' Marketing FunnelAaron Dun
  What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and ...
  Collaboration, Customer Acquisition, Inbound Marketing, Lead Generation, Marketing Strategy, Sales
• Six Email Marketing Mistakes to AvoidJanelle Johnson
  Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this ...
  Customer Retention, Email, Landing Pages, Marketing Strategy, Mobile Marketing, Segmentation
• Five Principles for Multiscreen Storytelling [Slide Show]Christian Gulliksen
  Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right.
  Branding, Content, Content Marketing, Customer Engagement, Marketing Strategy, Mobile Marketing, Smartphones, Strategy
• Get Your Story Straight... Because It's the Key to Your SuccessRobert M. Wright
  Stories matter. We see it over and over again: Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view that resonates ...
  High-Tech Marketing, Marketing Strategy, Positioning, Strategy, Technology
• Are You Ready for the Brave New World of Converged Media? [Slide Show]Christian Gulliksen
  We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're looking for the "right" media. How do you give them ...
  Advertising, Content Marketing, Customer Behavior, Digital Theory, Integrated Marketing, Marketing Strategy, Public Relations, Websites, White Papers
• Know Your Audience (and Where They Are and How to Reach Them)Bill McCabe
  To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out ...
  Advertising, Customer Behavior, Marketing Strategy, New Media
• How to Transform Marketing Into a Center of Excellence [Infographic]Laura Patterson
  Nearly everyone understands that the marketing function is vital to an organization's success. However, not all folks understand the various components that must work in unison to achieve the desired ...
  Management, Marketing Analytics, Marketing Operations, Marketing Strategy, Measurement, Metrics
• Three Steps to More Original Content for Your Website: Crowdsourcing MaturesDavid Bratvold
  Although content marketing continues to prove its effectiveness, and it's used by nearly 90% of marketers across all industries, creating relevant, fresh, and intriguing content that engages your community remains ...
  Blogging, Content, Content Marketing, Marketing Challenges, Marketing Operations, Marketing Strategy, Time Management, User-Generated Content
• How to Gatecrash the Olympics Marketing SeasonRick Corteville
  Only a few Games ago, trying to take advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of ...
  Content, Marketing Strategy, Marketing Tips, Strategy
• Five Tips for Effectively Marketing to College StudentsAtle Skalleberg
  Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to ...
  Customer Behavior, Demographics, Marketing Strategy, Segmentation, Targeting
• Seven Effective Ways to Integrate Social, Local, and MobileTom Shapiro
  Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways.
  Local Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Subscribers, Not Buyers: Five Ways the Shift to Subscription Services Changes MarketingJeff Yoshimura
  A major change is afoot in the way people are spending; they are moving away from one-time buying and toward subscribing to services. That shift means more revenue opportunities for ...
  Customer Behavior, Marketing Strategy
• What Is Agile Marketing, and Why Is It Essential to Marketing Operations?John Cass
  Why is agile marketing imperative to marketing today? Here are four reasons marketers should implement agile marketing—and seven expert tips for those thinking of starting their own sprints and scrums.
  Marketing Challenges, Marketing Operations, Marketing Strategy
• Viral Advice From the Creators of TextsFromHillary.comStacy Lambe, Adam Smith
  Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips ...
  Content, Marketing Strategy, Social Media
• Follow Three Steps to Identify Your Campaign Goals and Measure Their OutcomesLaura Patterson
  Do you know exactly what your campaign goals are? Do you know how to measure your campaign outcomes? If not, here are three steps you must take when developing and ...
  Marketing Strategy, Measurement, Metrics
• Is Downsizing the Best Way to Grow Your Business?
  Businesses grow in a number of ways. You might expand your product line, hire new employees, or attract new customers. "Growth in any of those areas can result in bottom-line ...
  Marketing Challenges, Marketing Strategy, Small Business
• 'Customer Experience' Is the Catchphrase for 2012Christine Mauro
  Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results.
  Customer Experience, Customer Loyalty, Customer Relationships, Marketing Strategy