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• Wise Marketers Know Headlines Lick LabelsGavin McMahon
  Are you capturing your audience's attention with strong, compelling headlines or using short, dull labels instead? Here's a look at the traits of eye-catching headlines and tips for writing them.
  Ad Copy, Blogging, Content, Copywriting, Creativity, Newsletters, Presentations, Press Releases, Web Content, Web Copy, White Papers, Writing
• Four Reasons We Need a New Presentations MediumNancy Duarte
  Presenters have been packing more info into their slides then distributing them as documents or directly presenting them. That leads to audience boredom. I suggest presenters use a new medium: ...
  Content, Content Marketing, Creativity, Customer Engagement, Marketing Tips, PowerPoint, Presentations, Public Speaking, Writing
• #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious TweetAngela Natividad
  Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Presentations, Social Media, Social Networking, SocialSkim, Technology, Twitter
• How Using Tablets as Sales Tools Boosts Productivity, Profits [Video Infographic]Zach Redler
  With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend.
  Mobile Marketing, Presentations, Sales
• Improve Online Events by Tracking Attendee BehaviorEric Vidal
  If you ask people about their preferences, their answers aren't always accurate. But by tracking and analyzing behavioral data gathered during webcasts you'll be able to "hear" what your customers ...
  Conferences, Customer Behavior, Presentations, Web Analytics
• Marketing Training: How to Make E-Learning EffectiveTom Graunke
  When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or ...
  Career Management, Content, Corporate Communications, PowerPoint, Presentations, Tradeshows/Events, Videos, Webinars
• Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
  We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, Pinterest, Presentations, Social Business, Social Media, Social Networking, SocialSkim, Web Content
• Avoid These Three Deadly Sins of Sales MessagingTim Riesterer
  Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better ...
  B2B Marketing, Content, Customer Acquisition, Lead Generation, Lead Nurturing, Positioning, Presentations, Sales
• 11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]Verónica Jarski
  The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, ...
  Career Management, Content, Copywriting, PowerPoint, Presentations, Sales, Writing
• Seven Advanced Habits of Highly Effective SpeakersPaul Barsch
  MarketingProfs blogger, Paul Barsch, offers tips for being a highly effective speaker.
  Content, Presentations
• Public Speaking Shakes Most MarketersPaul Barsch
  Http://blog.marketingprofs.com/images/megaphone.jpg
  Content, Presentations