Product Marketing

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• How to Use Product-Market Fit to Drive Business GrowthLaura Patterson
  The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
  Customer-Centric, Market Research, Marketing Strategy, Product Marketing, Strategy
• The Design Elements of Food Logos That Consumers RememberAyaz Nanji
  Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice?
  Branding, Product Marketing, Research Summaries
• 'Don't Chase the New, Innovate the Old': Four Lessons From NikeSoon Yu
  Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It ...
  Brand Management, Brand Positioning, Branding, Product Management, Product Marketing
• The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]Laura Forer
  Fast-moving consumer goods (AKA consumer packaged goods) e-commerce growth is outpacing offline growth. See which industries are most affected and how CPG brands can stand out in an increasingly competitive ...
  B2C, E-Commerce, Marketing Strategy, Marketing Tips, Product Marketing, Retail Marketing
• Innovation Is Not the Key to Success, Reinvention IsRoger Cusa
  Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. ...
  Brand Positioning, Customer Experience, Customer Service, Marketing Strategy, Positioning, Product Management, Product Marketing
• Three Ways to Co-Create Business Value (and New Products and Services) via Adaptive InnovationDavid Nour
  Developing new products and services in today's economy requires adaptive innovation—an ability to adjust to the fast-changing needs of target markets. Three fundamental steps are necessary to support that process.
  Customer-Centric, Marketing Strategy, Product Management, Product Marketing, Research
• How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)Juan Jose Mendez
  Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key.
  Brand Awareness, Content, Content Marketing, Product Marketing, Sales, Videos, YouTube
• B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?Bruce Scheer
  Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but ...
  B2B Marketing, Content, Customer Acquisition, Lead Quality, Positioning, Print Collateral, Product Marketing, Sales
• How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]Laura Forer
  Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for best ...
  Customer Behavior, Customer Experience, Marketing Automation, Marketing Smarter, Marketing Strategy, Product Marketing, Websites
• The Science Behind Superb Packaging [Infographic]Laura Forer
  Product packaging is more than just a box or container. It's often a consumer's first impression, and it protects your product and communicates with shippers and buyers. That's a tall ...
  B2C, Branding, E-Commerce, Mail Order, Product Management, Product Marketing, Retail Marketing
• Seven Tips for Creating Effective Explainer VideosSteven Cotroneo
  If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.
  Content, Content Marketing, Hiring Outside Resources, Lead Generation, Product Marketing, Sales, Videos, Web Content
• Six Tips for Successfully Using Livestreaming Video for MarketingFritz Brumder
  Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get ...
  Content, Content Marketing, Customer Relationships, Digital Marketing, Engagement, Influencer Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Videos
• Product Marketing: Exclusivity Doesn't Always Mean a Big Price TagEric Layer
  Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of ...
  Advertising, Customer Behavior, Product Management, Product Marketing, Sales and Advertising
• Three Strategies for Involving Customers in New Product DevelopmentMostafa Dastras
  If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers.
  Customer Evangelists, Customer Insight, Customer Satisfaction, Product Management, Product Marketing
• What Amazon's Ban of Incentivized Reviews Means for MarketersDan Sullivan
  Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change?
  Customer Relationships, Digital Marketing, Marketing Strategy, Product Management, Product Marketing
• How to Boost Your Brand's Eco-Friendly ImageJeriann Watkins
  Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if ...
  Brand Management, Brand Positioning, Branding, Green Marketing, Product Management, Product Marketing
• If You Create, Will They Buy? How to Go From Insights to Products Customers WantAndy Zynga
  If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify.
  Market Research, Marketing Strategy, Product Management, Product Marketing, Research
• An Excellent Customer Experience Practically Markets by ItselfSarika Periwal
  A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the ...
  Brand Management, Branding, Customer Experience, Customer Insight, Customer Relationships, Marketing Strategy, Product Management, Product Marketing
• The Right Packaging Helps Customers Connect With Your BrandAmy Finn
  Attributes that define your brand through packaging can play a fundamental role in your relationship with consumers. Here are some attributes to keep in mind.
  Brand Loyalty, Brand Positioning, Branding, Customer Engagement, Customer Relationships, Product Management, Product Marketing
• How to Best Use Instagram This Holiday Season [Infographic]Verónica Jarski
  Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.
  Customer Behavior, Customer Insight, Digital Marketing, Instagram, Product Management, Product Marketing, Social Media