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• Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
  Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
  Advertising, Content Marketing, Customer Behavior, Google, Humor, Inbound Marketing, Keywords, Measurement, Metrics, PPC Campaigns, Public Relations, Search Engine Marketing, SEO
• Customer Service via Twitter: A Social Media Experiment [Infographic]Verónica Jarski
  As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading ...
  Brand Awareness, Customer Relationships, Customer Service, Public Relations, Social Media, Social Networking
• Buried Treasure: How to Find Great Content Right Under Your NoseTerri Thornton
  Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help ...
  Collaboration, Content, Content Marketing, Inbound Marketing, Promotions, Public Relations, Web Copy, Writing
• 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
  Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
  Career Management, Customer Service, Interactive Marketing, Job Search, Public Relations, Research Summaries, Social Media, Web Copy, Website Design
• How to Tell Your Brand's Story: Four Questions You Must AnswerBeth McKenna
  Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...
  Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Engagement, Digital Theory, Inbound Marketing, Marketing Strategy, Public Relations, Social Media, Writing
• Social Media Is a Corporate Blind Spot for B2B ExecsLenna Garibian
  More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a ...
  B2B Marketing, Public Relations, Reputation Management, Social Business, Social Media
• Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
  When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
  Branding, Corporate Communications, Customer-Centric, Customer Relationships, Direct Marketing, E-Commerce, Email, Marketing Challenges, Public Relations, Reputation Management
• The Top 20 Social CMOs of the Fortune 100 [Infographic]Verónica Jarski
  BusinessNext Social conducted a study of CMOs in the Fortune 100 to see which of them were most socially active in 2012. Surprisingly, only one in five Fortune 100 top-level ...
  Brand Awareness, Customer Relationships, Public Relations, Social Media, Social Networking
• Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying LeadsMike Nikolich
  As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure ...
  Blogging, Content, Content Marketing, Inbound Marketing, Landing Pages, Lead Generation, Public Relations, SEO, Social Media, Thought Leadership, Web Content
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• Who Has Time for All That PR Stuff?Greg Miller
  When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking ...
  Content, Content Marketing, Public Relations, Search Engine Marketing, Social Media, Writing
• How to Get the Popular Kids to Share Your Content
  You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What ...
  Blogging, Content, Content Marketing, Customer Relationships, Inbound Marketing, Public Relations
• 16 Smarty-Pants Who Changed Marketing [Slide Show]Verónica Jarski
  To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who over the past few centuries changed marketing—and, often, business itself.
  Advertising, B2B Marketing, Career Management, Copywriting, E-Commerce, Marketing Strategy, Public Relations, TV
• The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom Jacobs
  Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
  Career Management, Corporate Communications, Management, Marketing Smarter, Measurement, Public Relations
• The Road to Stellar Customer Experience Is Lined With Engaged EmployeesCarolyn Hall
  Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...
  Brand Ambassadors, Customer Experience, Customer Relationships, Customer Service, Management, Public Relations
• Eight Website Super Signals That Increase Brand TrustJeremy Schaedler
  Getting lost down a dark alley in a seedy, unfamiliar part of town is nobody's idea of a good time, so don't make your customers wonder whether they've visited the ...
  Customer Experience, Customer Relationships, Marketing Tips, Public Relations, Small Business, Web Content, Website Design, Websites
• Five Ways to Engage Twitter Followers: Lessons From Virgin, VW, and More [Slide Show]Christian Gulliksen
  Take a look at your Twitter profile. Do you see unimaginative variations on the same basic tweet? Have you noticed a corresponding lack of follower engagement? If so, it's time ...
  Customer Engagement, Public Relations, Social Media, Twitter
• Are You Ready for the Brave New World of Converged Media? [Slide Show]Christian Gulliksen
  We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're looking for the "right" media. How do you give them ...
  Advertising, Content Marketing, Customer Behavior, Digital Theory, Integrated Marketing, Marketing Strategy, Public Relations, Websites, White Papers
• Four Ways to Deliver Great PR [Slide Show]Christian Gulliksen
  Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. ...
  Content, Corporate Communications, Customer-Centric, Press Releases, Public Relations
• Eight Content Marketing Lessons From a Zombie Apocalypse GuideVerónica Jarski
  To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.
  Content, Content Marketing, Creativity, Customer Engagement, E-Books, Humor, Public Relations, Word-of-Mouth