Research Summaries

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• Nearly Half of Mobile Web Users Make Purchases
  Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Research Summaries
• Ad Market Recovering Despite Shocks in Japan, Middle East
  Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East ...
  Advertising, Forecasts, Research Summaries
• Brands Rely More on Digital Channels for Custom Content
  Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a ...
  Branding, Channel Marketing, Content, Research Summaries
• Display, Mobile Top Priorities for Marketers
  More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over ...
  Advertising, Forecasts, Mobile Marketing, Research Summaries
• Marketers Increasing Digital Video Ad Spending
  More than two-thirds of marketers (69%) and one-half of agency professionals (55%) say they plan to grow their digital video advertising (DVA) spending 22% on average in 2011, according to ...
  Advertising, Research Summaries, Videos
• Americans Flocking to Coupon Websites
  More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the list of favorite websites, followed by Google (34%) and Groupon (22%), ...
  Customer Behavior, Google, Research Summaries, Websites
• Android Widens Smartphone Lead, Apple Up on Verizon iPhone
  Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according ...
  Customer Behavior, Google, Research Summaries, Smartphones
• Women and Facebook: Brands, Deals, and Friends They Hate
  Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to ...
  Customer Behavior, Facebook, Research Summaries, Women
• US Ad Spend Up 6.5% in 2010
  Total measured advertising expenditures increased 6.5% in 2010 over 2009 levels, to $131.1 billion, according to data released by Kantar Media. Ad spending in the fourth quarter of 2010 was ...
  Advertising, Research Summaries, Television
• QR Codes Catching On With Smartphone Users
  QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR ...
  Customer Behavior, Research Summaries, Smartphones
• Brands Using Content Curation to Build Thought Leadership
  Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from ...
  Content, Marketing Tips, Research Summaries
• State of Media: TV Still Strong as Social Web, Smartphone Use Surges
  In an environment saturated with new and evolving media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities, according to ...
  Consumer Electronics, Research Summaries, Television
• Gen-Y Wants More Than Cool Brands
  Although a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, ...
  Brand Equity, Customer Behavior, Demographics, Research Summaries
• Smartphone Ownership Drives Hyper Email, Facebook Use
  People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% ...
  Customer Behavior, Email, Facebook, Research Summaries, Smartphones
• Top 50 Websites: Twitter Edges Into Ranking
  Yahoo Sites comprised the top-ranked Web property in February 2011 with 177.5 million visitors, followed by Google Sites with 175.2 million and Microsoft Sites with 168.8 million, according to comScore ...
  Customer Behavior, Google, Research Summaries, Websites
• Celebrity Followers, Fans, Valuable to Brands
  Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a ...
  Branding, Customer Behavior, Research Summaries, Social Media
• Bad News (About Brands) Travels Fast
  More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good ...
  Brand Equity, Customer Behavior, Customer Experience, Research Summaries
• B2B Brands Undervalue Online Display Marketing
  Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a ...
  B2B Marketing, Branding, Online Marketing, Research Summaries
• Nearly Half of Tweets Sent via Third-Party Apps
  Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a ...
  Consumer Electronics, Research Summaries, Twitter
• Small Business Marketing: Social, Search Fastest-Growing Channels
  Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, ...
  Digital Marketing, Research Summaries, Search Engine Marketing, Small Business, Social Media