Research Summaries

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• Internet Ad Revenue Hits Record $6.4B in 3Q10
  US Internet advertising revenues reached an estimated $6.4 billion in the third quarter of 2010, a record high for the online ad industry and 17% higher than the same period ...
  Advertising, Digital Marketing, Research Summaries
• Top Retailers Sold on Facebook, Twitter for Marketing
  National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and ...
  Brand Equity, Facebook, Research Summaries, Social Networking, Twitter
• Google, Hulu Set Video and Ad Records
  Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall ...
  Advertising, Customer Behavior, Research Summaries, Television, Videos
• Fortune 500 Social Media Use: Twitter Overtakes Facebook
  The use of Twitter among the nation's largest corporations has nearly doubled: 60% of companies listed on the 2010 Fortune 500 have a corporate Twitter account with at least one ...
  Customer Behavior, Research Summaries, Social Media, Twitter
• Social Media Payoff for Brands, but 'Friends' Finicky
  Companies that deliver high-quality customer experiences via new media are rewarded for their efforts, often in the form of higher brand awareness and likelihood to purchase among those who engage, ...
  Customer Engagement, Customer Experience, Research Summaries
• Brands' Mobile Apps Frustrate Users
  Nearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app ...
  Brand Equity, Branding, Mobile Marketing, Research Summaries
• Digital Ads as Engaging as Content (Sometimes)
  Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally ...
  Advertising, Customer Engagement, Research Summaries, Websites
• Got Social Strategy? One-Third of Brands Do
  Social marketing is growing up: Not only have activity levels across social communities risen, but the number of brands now applying more focused and disciplined approaches to their social media ...
  Branding, Community, Marketing Strategy, Research Summaries, Social Media
• Online Display Ads Bounce Back in Q3
  The US online display advertising marketing rebounded sharply in the third quarter of 2010 with $1.284 trillion worth of display ads delivered to Internet users during the period, up 22% ...
  Advertising, Online Marketing, Research Summaries
• Digital Media Combos Drive Sales, Brand Favorability
  Exposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, ...
  Brand Equity, PPC Campaigns, Research Summaries, SEO
• Best Day for B2B Ads? It Depends
  Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a ...
  B2B Marketing, Customer Behavior, PPC Campaigns, Research Summaries, Segmentation
• Cha-Ching! Online Retail Is Back (for Now)
  US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive ...
  Customer Behavior, E-Commerce, Research Summaries
• Welcome Emails Drive Up Revenue, Transactions
  Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, ...
  Customer Behavior, Customer Engagement, Email Campaigns, Research Summaries
• Women Share Opinions About Products Online, Offline
  Websites have now surpassed traditional forms of word-of-mouth as the preferred method among women for getting information about products and services, but when sharing information and opinions, women are still ...
  Research Summaries, Websites, Women, Word-of-Mouth
• Social Media Use Drives Face-to-Face Interaction
  Social media isn't a zero sum game: Consumers are engaging across a variety of interactive channels at increasing levels—and far from making people less social in the physical world, such ...
  Customer Behavior, Research Summaries, Social Media
• Older Workers Driving Social Networking at Work
  Gen-X information workers—and not those in the younger Gen-Y generation—constitute the majority of people who use social networking for business, followed closely by Boomers age 55 and older, according to ...
  Collaboration, Research Summaries, Segmentation, Social Networking
• Next-Generation Media Consumers Tougher to Reach
  Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, ...
  Advertising, Customer Behavior, Research Summaries, Segmentation, Television, Videos
• Small-Biz Search Ad Growth Slows in 3Q10
  Small-business advertisers spent on average $2,373 on search advertising in the third quarter of 2010, up 43% from the $1,658 spent in the same period a year earlier, and up ...
  Customer Behavior, PPC Campaigns, Research Summaries, Small Business
• Wal-Mart, Target Among Top 25 Brands for Women
  Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according ...
  Branding, Research Summaries, Women
• Opinions Shared on Social Media Valued
  Though most Americans prefer to interact with their friends and acquaintances face-to-face, rather than via social media, 60% of adults who use social media say they value the opinions others ...
  Research Summaries