Research Summaries

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• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries
• B2B Brands Score With Online Marketing
  Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to ...
  B2B Marketing, Measurement, Online Marketing, Research Summaries
• Shoppers Using (and Loving) Mobile for In-store Buying
  Though few consumers actually make purchases using mobile devices, smartphones are playing an increasingly important role in shoppers' buying decisions, particularly when they are visiting physical stores, according to a ...
  Advertising, Consumer Electronics, Research Summaries, Smartphones
• B2B Brands Tapping Loyalty Marketing to Drive Sales
  Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a ...
  B2B Marketing, Brand Loyalty, Customer Retention, Research Summaries
• A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010Ann Handley
  Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 ...
  Facebook, LinkedIn, Research Summaries, Social Media, Twitter
• Five Social Media Projections for 2011
  As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester ...
  Forecasts, Marketing Smarter, Marketing Tips, Research Summaries, Social Media
• Ad Spend Rebounds 8.7% in 3Q
  The ad recovery is gaining momentum: Total US measured advertising expenditures reached $94.06 billion in the first nine months of 2010, up 6.4% from the same period a year earlier, ...
  Advertising, Research Summaries, Segmentation
• As Android Surges, Smartphone Market Heats Up
  Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen ...
  Consumer Electronics, Google, Nielsen Data, Research Summaries, Smartphones
• Online Generation Gap Shrinking: Still, Millennials Rule
  Though the adoption of emerging Web activities such as social media is still dominated by Millennials, older generations are making sharp gains, according to Pew Research. Moreover, key Internet activities ...
  Research Summaries
• Online Video Now Playing in the C-Suite
  Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video ...
  Customer Behavior, Demographics, Recession, Research Summaries, Videos
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking
• Facebook Top Search Term in 2010 (and Top Website, Too)
  Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  Experian Hitwise Data, Facebook, Keywords, Research Summaries
• Senior Execs More Optimistic About Business Improving
  More than one-half of senior executives (56%) say they are optimistic about business prospects in their industries over the next six months, up 11 percentage points from the 45% who ...
  Demographics, Forecasts, Research Summaries
• Most Americans Oppose Behaviorally Targeted Ads
  Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even ...
  Advertising, Customer Behavior, Research Summaries, Targeting
• Social Media Driving Sales Worldwide
  Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their ...
  Research Summaries, Sales, Social Media
• Top 50 Online Properties by Ad Reach and Visits in November
  Yahoo Sites comprised the top-ranked Web property in November 2010 with 181.0 million unique visitors, followed by Google Sites with 178.7 million, Microsoft Sites with 175.7 million, and Facebook with ...
  Research Summaries
• Holiday Shopping Ignites Growth at Retail Sites in November
  Americans flocked to online retail and coupon sites in November to take advantage of early deals and promotions as the holiday shopping season kicked off, according to data from the ...
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Younger Execs Driving Mobile Use in C-Suite
  Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey ...
  Consumer Electronics, Customer Behavior, Demographics, Research Summaries, Smartphones, Social Networking
• Banner Ads Most Ignored on Web
  More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), ...
  Advertising, Customer Behavior, PPC Campaigns, Research Summaries
• Top 2% of Twitter Users Generate 58% of Tweets
  Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over ...
  Customer Behavior, Research Summaries, Twitter