Research Summaries

Topics » Articles » Research Summaries

• Google Nabs 66% of Searches in November
  Google Sites led the US explicit core search* market in November 2010, accounting for 66.2% of total searches conducted during the month, followed by Yahoo Sites with 16.4% and Microsoft ...
  Google, Research Summaries, Search Engine Marketing, Search Engines
• Social Media Marketing: No Overnight Success
  It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated ...
  Branding, Research Summaries, Social Media
• Email, Social Marketing Top 2011 Budget Growth
  Fully one-half of businesses plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey ...
  Email Marketing, Forecasts, Marketing Budgets, Research Summaries, Search Engine Marketing, Social Media
• One-third of Brands Converting via Social Media
  With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale ...
  Research Summaries, Sales, Social Media, Surveys
• Twitter Use Higher Among Women, Minority Groups
  Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a ...
  Demographics, Research Summaries, Segmented Research Data, Twitter
• Social Media Top Priority for PR in 2011
  More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a ...
  Forecasts, Public Relations, Research Summaries, Social Media
• Social Media Brand Followers Hunting for Deals
  Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so ...
  Brand Loyalty, Customer Behavior, Promotions, Research Summaries, Social Media, Social Networking
• E-reader Brand Passion: Kindle Has It in the Bag
  When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which ...
  Brand Loyalty, Community, Consumer Electronics, Customer Behavior, Research Summaries, User-Generated Content
• Groupon Leading Pack in Social Deal-Making
  Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked ...
  E-Commerce, Experian Hitwise Data, Research Summaries, Social Media
• Ad Recovery Picking Up Over Next 3 Years
  Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by ...
  Advertising, Forecasts, Research Summaries
• Mobile Email Opens Peak in Afternoons, on Weekends
  On average, 12% of email subscribers read email messages via mobile device during the standard workday, but that level increases to roughly 19% in early morning, late afternoon, and the ...
  Customer Behavior, Email Marketing, Research Summaries, Smartphones
• Cyber Monday Surpasses $1B in Record US Spending
  Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 ...
  Customer Behavior, E-Commerce, Research Summaries
• Marketers Neglecting Demand Chain Performance
  As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences ...
  Advertising, Chief Marketing Officer, Creativity, Marketing Plans, Marketing Smarter, Research Summaries
• Forrester: Tech-Savvy Workers More Upbeat About Employers
  Employees who use technologies at work such as smartphones, social media, and the Internet after hours tend to be stronger advocates for their employers, and those who use social media ...
  Research Summaries
• Holiday Online Retail Spending Up 13%
  US retail e-commerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, up 13% from the same period in 2009, according to comScore. Spending ...
  Customer Behavior, E-Commerce, Research Summaries
• Holiday Office Parties Worth the Cost? Yes!
  Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to ...
  Research Summaries
• Top-Gaining Site Categories Led by Gambling in October
  US Web traffic to online gambling sites more than doubled in October as the 2010 World Series of Poker Tournament neared its conclusion, according to data from the comScore Media ...
  Customer Behavior, Research Summaries, Segmentation, Websites
• Top 50 Online Properties by Ad Reach and Visits in October
  Google Sites comprised the top-ranked property in October 2010 with 180.8 million unique visitors, followed by Yahoo Sites with 179.6 million, Microsoft Sites with 170.6 million, and Facebook with 151.1 ...
  Customer Behavior, Google, Research Summaries
• Teen Girls and Brands: Social, Vocal, and Influential
  Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a ...
  Community, Demographics, Research Summaries, Social Media, Word-of-Mouth
• Facebook Nabs One in Four Pageviews in US
  Visits to Facebook accounted for 10.28% of US Internet traffic in the week ended November 13, 2010, up 63.5% from the same period a year earlier, according to according to ...
  Customer Behavior, Experian Hitwise Data, Facebook, Research Summaries