Research Summaries

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• Social Media Venture Funding Surging
  Venture capital (VC) funding of social media companies reached $2.23 billion in the second quarter of 2011, roughly 3.5 times the $643 million raised by social media companies one year ...
  Market Research, Research Summaries, Social Media
• iPhone, iPad Users Most Likely to Click on Mobile Ads
  Mobile ads served to Apple's iOS deliver higher click-through rate (CTR) than those served to other smartphone operating systems, outperforming ads served to Google Android phones by more than 2.5 ...
  Advertising, Mobile Marketing, Research Summaries, Smartphones
• Smartphones Now Majority of New Cellphone Purchases
  More than one-half (55%) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the ...
  Customer Behavior, Nielsen Data, Research Summaries, Smartphones
• B2B Brands Tap (Social) Content Marketing for Lead Generation
  With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, ...
  B2B Marketing, Channel Marketing, Lead Generation, Research Summaries
• Online Video Viewing Surges, but Ad Receptivity Varies
  Online video viewing continues to grow—particularly such categories as full-length movies and TV shows—according to a study by Yahoo Insights: 57% of users now watch online video on any given ...
  Customer Behavior, Research Summaries, Videos
• Email and Facebook Messages Trigger Buying via Smartphone
  More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email, ...
  Customer Behavior, Email Marketing, Facebook, Research Summaries, Smartphones
• More Brands Using Social Networking to Win New Business
  More brands are using social networking to win new business: 43% of US companies say they are successfully using social networks to find new customers, up 8 percentage points from ...
  Customer Acquisition, Research Summaries, Social Networking
• Facebook, LinkedIn, and Twitter Hit New Audience Highs
  Facebook, the fourth largest Web property in the US, attracted some 157.2 million visitors in May 2011, an all-time high and a gain of 3.2 million visitors over the previous ...
  Customer Behavior, Facebook, Research Summaries, Social Networking
• 'iParents' More Active on Facebook, Twitter
  "iParents," or parents who own iPhones, are more active than other parents on Facebook and are more likely to use the site to help with day-to-day parenting—such as learning about ...
  Facebook, Research Summaries, Smartphones, Social Networking, Twitter
• Daily Deals Attract New Customers, Re-engage the Inactive
  Daily-deal offers may be an effective way to attract new customers and re-engage inactive ones, according to a new study by Foresee Results: Among surveyed consumers who had redeemed a ...
  Customer Acquisition, Customer Engagement, Research Summaries
• One-Third of Adults Have Snoozed During PowerPoint Presentations
  Sitting through a PowerPoint presentation appears to be one of the most dreaded office activities: More than 32% of surveyed adults say they have fallen asleep during a PowerPoint presentation ...
  Customer Behavior, PowerPoint, Research Summaries
• Marketers Struggle With Multichannel Customer Interactions
  Marketers struggle to manage customer interactions and campaigns across multiple marketing technology platforms—a challenge intensified by new data streams from emerging channels such as mobile and social media, according to ...
  Channel Marketing, Marketing Strategy, Research Summaries
• Social Media Use Nearly Doubles as Audiences Grow Older
  Over the past two years, the number of people using social networking sites has nearly doubled, while the population of social networking users has shifted to older audience segments, according ...
  Research Summaries
• YouTube Drives Video Viewing to Record High in May
  Google Sites, driven primarily by video viewing at YouTube.com, comprised the top-ranked online video content property in May 2011, delivering some 2.1 billion viewing sessions and the highest amount of ...
  Customer Behavior, Research Summaries, YouTube
• Social Media Top US Mobile Content Category
  As mobile adoption grows rapidly in the US, so does mobile content consumption, which recorded double-digit year-over-year (YOY) growth across all major categories as of March 2011 with social networking ...
  Research Summaries
• Yellow Pages, Search Top Sources for Local Business Information
  When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...
  Research Summaries
• Twitter Users Want Brands to Respond to Their Questions
  Each day, Twitter users post more than 100,000 questions* to followers on the microblogging site, according to a study by inboxQ. Nearly six in ten of such users say they ...
  Branding, Research Summaries, Twitter
• More Brands Adopting Lifecycle Email Marketing
  Many companies are realizing that batch-and-blast email marketing is no longer effective: 46% say they have already implemented automated, event-triggered, email marketing programs and, among those not currently running such ...
  Branding, Email Marketing, Research Summaries
• LinkedIn, Twitter Most Important Social Accounts
  In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a ...
  LinkedIn, Research Summaries, Social Networking, Twitter
• Local Businesses Warming to Advertising on Facebook
  Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again, according to ...
  Facebook, Local Marketing, Research Summaries