Research Summaries

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• Pew Profiles 'On-the-Go' Mobile Local News Consumers
  Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more ...
  Consumer Electronics, Demographics, Research Summaries, Smartphones
• Google Nabs 65% of Search in February
  Google Sites led the US explicit core search market in February 2011, accounting for 65.4% of total searches conducted during the month, followed by Yahoo Sites with 16.1% and Microsoft ...
  Google, Research Summaries, Search Engines
• Fortune Global 100 Social-Media Savvy, Getting Savvier
  Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, ...
  Facebook, Research Summaries, Social Media, Twitter
• Long-Tail Websites Deliver Higher Ad CTRs
  Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than ...
  Advertising, Digital Marketing, Research Summaries
• Forrester: User Attitudes Toward Email Improving
  Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others, ...
  Customer Behavior, Email Marketing, Research Summaries
• Google Android Overtakes RIM, Apple
  Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points ...
  Customer Behavior, Google, Research Summaries, Smartphones
• Retail Offerings on Facebook Up 60%
  Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 ...
  E-Commerce, Facebook, Research Summaries
• Deal-a-Day Spending to Reach $3.9B by 2015
  US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from ...
  Customer Behavior, Demographics, Forecasts, Research Summaries
• Companies Banking on Cloud Technologies to Grow Sales
  With sales growth the biggest challenge for business leaders in 2011, many say they are planning to deploy cloud technologies this year, hoping to shorten sales cycles and acquire new ...
  Customer Acquisition, Forecasts, Research Summaries, Sales
• YouTube Tops Facebook, Twitter in User Satisfaction
  Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, YouTube
• CMOs: Budgets Shifting; Social Spend, Optimism Up
  Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies ...
  Chief Marketing Officer, Marketing Budgets, Research Summaries, Social Media
• Younger Generations Using Social Channels to Find Websites
  Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger ...
  Customer Behavior, Demographics, Research Summaries, Search Engine Marketing, Social Media
• Social Sign-In Favored Over Traditional Web Registration
  Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in ...
  Customer Experience, Research Summaries, Website Design
• Mobile Web Traffic to E-commerce Sites Surges 300%
  Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Social Networking: Fastest-Growing Mobile Content Category
  Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile ...
  Consumer Electronics, Content, Customer Behavior, Facebook, Mobile Marketing, Research Summaries, Social Networking
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  Branding, Customer Engagement, Research Summaries, Social Media
• Marketers Up Spending on Digital, Social in 2011
  Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused ...
  Customer Behavior, Forecasts, Research Summaries, Social Media, Websites
• Google Tops Online Video Property in January
  Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven ...
  Customer Behavior, Google, Research Summaries, Videos, YouTube
• E-tail Marketing: Is Social Media Worth the Cost?
  Social media still trails traditional marketing channels such as email in driving traffic to retail websites; however, customers who visit top retail sites because of a social media interaction are ...
  Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media, Websites
• Facebook and Twitter Age Profiles Shifting
  Visitors age 35-54 comprised 35.4% of Facebook's user base in December 2010, down 3.6 percentage points from a year earlier, while Facebook's share of its youngest users (under age 18) ...
  Customer Behavior, Demographics, Research Summaries, Social Media