Research Summaries

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• The Biggest Barriers to Successful Marketing AttributionAyaz Nanji
  Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
  Attribution Modeling, Marketing Analytics, Marketing Strategy, Research Summaries
• How Job Candidates Evaluate Potential EmployersAyaz Nanji
  Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork.
  Brand Management, Career Management, Research Summaries
• What Online Shoppers Value Most in Their Favorite Retailer [Infographic]Ayaz Nanji
  Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• SEO Pricing: How Much Agencies and Freelancers ChargeAyaz Nanji
  Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.
  Research Summaries, Search Engine Marketing, Search Engines, SEO
• Email Benchmarks: 1Q18 Engagement and Subscriber TrendsAyaz Nanji
  Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Engagement, Research Summaries
• The Top Sites Driving Referral Traffic, by Content CategoryAyaz Nanji
  Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
  Content, Facebook, Google, Research Summaries, Web Content, Websites
• The Metrics That Matter to B2B Marketers and Business LeadersAyaz Nanji
  B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks.
  Metrics, Research Summaries, ROI
• What Brands Post on Social vs. What Consumers Want to SeeAyaz Nanji
  There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking
• The Digital Work Tools Marketers Can't Do WithoutAyaz Nanji
  Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen.
  Marketing Strategy, Research Summaries, Technology
• The Role of the CMO in Driving GrowthAyaz Nanji
  Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from ...
  Chief Marketing Officer, Marketing Strategy, Research Summaries
• What B2B Buyers Think of B2B SalespeopleAyaz Nanji
  Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group.
  B2B Marketing, Customer Behavior, Research Summaries, Sales
• The Top Email Providers and Devices in 25 CountriesAyaz Nanji
  Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
  Digital Marketing, Email, Email Marketing, Research Summaries
• Why Most Content Gets No Traffic From Google SearchAyaz Nanji
  Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
  Content, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• How Marketers Are Using Original Research in ContentAyaz Nanji
  Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
  Content, Content Marketing, Content Strategy, Research, Research Summaries, Survey Data
• Why Editors Reject Guest-Content Pitches From BrandsAyaz Nanji
  Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a ...
  Content, Content Marketing, Content Strategy, Public Relations, Research Summaries
• Landing a Marketing Job: What Matters to Hiring Managers [Infographic]Ayaz Nanji
  Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The ...
  Career Management, Management, Research Summaries
• 30 Must-Know B2B Sales Prospecting Stats [Infographic]Ayaz Nanji
  How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?
  B2B Marketing, Content Strategy, Research Summaries, Sales
• The Social Networks B2B and B2C Marketers Value MostAyaz Nanji
  Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
  B2B Marketing, Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• The 15 Most Challenging Content Marketing TasksAyaz Nanji
  What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
  Content, Content Marketing, Content Strategy, Marketing Challenges, Research Summaries
• The Design Elements of Food Logos That Consumers RememberAyaz Nanji
  Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice?
  Branding, Product Marketing, Research Summaries