Sales

Topics » Articles » Sales

• How a Simple Story Can Help You Win Your Prospect's TrustTerrence Blair
  When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you ...
  Copywriting, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Relationships, Sales, Web Content, Web Copy, Writing
• Three Types of Video That Marketers Need to Have on Their Company WebsiteMarsha Druker
  You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with ...
  Content, Content Marketing, Customer Acquisition, Sales, Testimonials, Websites
• Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of MindSharmin Kent
  The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey.
  Collaboration, Customer Relationships, Digital Marketing, Management, Marketing Challenges, Sales, Technology, Thought Leadership
• Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel StageAyaz Nanji
  Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
  B2B Marketing, Content, Content Marketing, Research Summaries, Sales, Survey Data
• Five Modes of Persuasion You Need in Your Marketing CampaignsTimothy Carter
  If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, ...
  Content, Customer Acquisition, Customer Behavior, Presentations, Sales, Writing
• Five Reasons Predictive Marketing Software Should Be Your New BFFJohn Bara
  Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales.
  Big Data, Customer Behavior, Data, High-Tech Marketing, Marketing Strategy, Sales, Sales and Advertising, Technology
• Inbound vs. ABM? That's the Wrong QuestionAdena DeMonte
  Don't get stuck thinking that ABM is only an outbound strategy of "fishing with a spear." ABM is really a strategic method of both outbound and inbound marketing.
  Account-Based Marketing, Inbound Marketing, Marketing Challenges, Marketing Strategy, Sales, Thought Leadership
• Which Departments Most Influence B2B Purchase Decisions?Ayaz Nanji
  Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data
• A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)Alyssa Drury
  Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
  B2B Marketing, Brand Awareness, Content, Content Marketing, Content Strategy, CRM, Marketing Automation, Marketing Strategy, Presentations, Print Collateral, Sales, Web Content
• Are B2B Sales Meetings Useful?Ayaz Nanji
  Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and ...
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• How Accurate Is B2B Prospect Data Sold by Vendors?Ayaz Nanji
  Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?
  B2B Marketing, Data, Research Summaries, Sales, Sales and Advertising
• Your Brain on Tools: The Benefits of Sales Enablement TechnologyChanin Ballance
  Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain.
  Management, Sales, Sales and Advertising, Technology
• The Six Pillars of B2B Customer Experience ExcellenceJulia Doheny (Cupman)
  Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.
  B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Customer Retention, Customer Service, Sales
• Why You Should Align Your Ads to Your Customers' ActivitiesManish Patel
  Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything.
  Ad Copy, Advertising, Content, Customer Engagement, Sales, Sales and Advertising
• #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Pinterest, Publishing, Sales, Snapchat, Social Analytics, SocialSkim, Technology, User-Generated Content, Videos, YouTube
• Three Free Promotions That Grab Your Customers' AttentionTom Caporaso
  Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers.
  Advertising, Customer Engagement, Marketing Strategy, Sales, Sales and Advertising
• Seven Disastrous Data Don'ts for Marketing and SalesGeorge Verey
  The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But ...
  Big Data, Data, Market Research, Marketing Operations, Sales
• Marketing Video: Make Sales and Marketing a Power CoupleBen Lemmers
  When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins.
  Collaboration, CRM, Data, Lead Generation, Marketing Automation, Marketing Operations, Sales
• Sales Leaders Bullish on 2016Ayaz Nanji
  Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.
  Research Summaries, Sales, Sales and Advertising, Survey Data
• How to Write and Respond to RFPs: Some Best-PracticesRichard Simms
  Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for ...
  B2B Marketing, Hiring Outside Resources, Sales, Services Marketing, Writing