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• How to Improve Your Tech Marketing Videos With E-Learning InsightsBruce McKenzie
  Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to ...
  Content, Content Marketing, Lead Generation, Sales, Videos, Web Content
• How to Write a B2B Explainer Video Script That ConvertsColin Hogan
  You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Sales, Video Blogs, Videos, Web Content, Writing
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• How to Write an Email That Gets Opened, Read, and Responded to [Infographic]Verónica Jarski
  About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Sales
• How the Sales Team Has Evolved [Infographic]Verónica Jarski
  Today's sales team is a far cry from the disorganized, disconnected sales team of the past. Modern sales teams rely on teamwork; moreover, they have specialized roles and they are ...
  Career Management, Management, Sales, Technology
• Sales and Marketing Collateral: A Guide to Printing MaterialsNicholas Brown
  Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know ...
  Branding, Direct Marketing, Print Collateral, Retail Marketing, Sales, Small Business
• The Flip Side of Targeted MarketingEvelyn Kotler
  Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.
  Advertising, Content Strategy, Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising, Targeting
• The 20 Most User-Friendly Sales CRM Tools [Infographic]Ayaz Nanji
  Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra.
  CRM, Research Summaries, Sales, Technology
• The Fight Between Two Well-Known Marketing TheoriesPeter Szanto
  The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views?
  Digital Marketing, High-Tech Marketing, Marketing Strategy, Sales, Thought Leadership
• Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing LeadersEmily Sue Tomac
  B2B marketing leaders who have experience with rapid growth give advice on the role of Marketing in such growth, what it means to think like a growth marketer, what challenges ...
  Lead Generation, Marketing Automation, Marketing Operations, Marketing Strategy, Sales
• The Most Effective Digital Lead Generation ChannelsAyaz Nanji
  Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Sales, Survey Data
• Who Is Responsible for Marketing Technology Purchase Decisions?Ayaz Nanji
  The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
  Marketing Strategy, Research Summaries, Sales, Survey Data, Technology
• Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]Verónica Jarski
  Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.
  Account-Based Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising
• How Well Are B2B Marketing and Sales Teams Working Together?Ayaz Nanji
  B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Six Ways to Destroy Your Public Speaking Heebie-JeebiesSunday Mancini
  The fear of public speaking is as old as humanity itself. Snakes in the stomach. Sweaty palms. The urge to run away... If you can relate, maybe it's time for ...
  Career Management, Presentations, Sales
• What Marketers Can Learn From the 50 Fastest-Growing B2B CompaniesAyaz Nanji
  The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.
  B2B Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Sales
• Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?Trevor Testwuide
  MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
  Advertising, Attribution Modeling, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Multichannel Marketing, Sales
• Four Things to Look for in a Call-Tracking ProviderLance Weatherby
  Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria ...
  Marketing Analytics, Marketing Automation, Marketing Dashboards, Measurement, Metrics, Mobile Marketing, ROI, Sales, Technology, Web Analytics
• Marketing Automation Systems Should Help Deepen Customer RelationshipsBaker Nanduru
  Marketing automation systems can help you simplify your workflow—but they don't enable the kinds of "small meaningful gestures" that are the basis of strong relationships. (They should.)
  Customer Relationships, Marketing Automation, Marketing Strategy, Sales
• The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)Charlie Stewart
  The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Digital Marketing, Lead Generation, Online Marketing, Sales, Search Engine Marketing, SEO, Websites