Successful B2B Marketers Know Customer Experience Is a Three-Legged StoolRobert Johnson
To be successful in the B2B space, you need to understand how to bridge marketing and service to promote client retention and satisfaction. The key to that understanding is viewing ...
Sales and Marketing in an 'As a Service' EconomyMarcel Florez
How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.
#SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
, Digital Marketing
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, Social Media
Your Sales Forecasting Process Needs an OverhaulDustin Grosse
Sales forecasting is typically a torturous process of interrogating sales reps about the status of their deals and analyzing self-reported sales activities. But sales forecasting doesn't have to be that ...
What You Can Learn About Account-Based Marketing From Behavior-Driven AdvertisingBodhi Short
Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing.
Today's Digital Marketing Funnel (and How to Optimize Your Conversions)Matt Banner
Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.
How to Create the Right Presentation for Your BusinessShai Schwartz
We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't ...
Why Innovation Matters in Account-Based MarketingSonjoy Ganguly
Innovation is becoming a core element of every market. If you don't innovate, your business grows stale. So, what role does innovation play in account-based marketing?
Marketing Video: No Lead Left BehindCassie Nelson
Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than ...
Unlock the Mystery of Lead-Capture Success [Infographic]Verónica Jarski
Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
The Biggest Sales-Enablement Problems and Their Solutions [Infographic]Verónica Jarski
Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
Seven Ways to Increase Your Webinar RegistrationsLauren Barber
With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and ...
The Top Sales Challenges of 2016Ayaz Nanji
What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
What You Need to Know About Account-Based Marketing [Infographic]Verónica Jarski
Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
Three Ways Niche Players Can Connect With the C-SuiteTom Whatley
We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting ...
Empower Your Indirect-Sales MarketersDan Hawtof
You want your network of resellers, distributors, and channel partners to promote your products and services, but everyone's swamped with info from your competitors and focused on their own agendas. ...
11 Common Website Conversion Killers [Infographic]Verónica Jarski
Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.
How to Text Your Sales Prospects to Increase ConversionsCameron Weeks
Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to ...
Five Tips for Improving Sales Force ProductivityMarc McNamara, Brian Cleary
You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
Marketing Video: What Is Nurture Marketing?Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads ...