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• Successful B2B Marketers Know Customer Experience Is a Three-Legged StoolRobert Johnson
  To be successful in the B2B space, you need to understand how to bridge marketing and service to promote client retention and satisfaction. The key to that understanding is viewing ...
  B2B Marketing, Customer Experience, Customer Satisfaction, Customer Service, Marketing Strategy, Sales, Technology
• Sales and Marketing in an 'As a Service' EconomyMarcel Florez
  How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.
  B2B Marketing, Marketing Strategy, Sales, Technology
• #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Sales, Social Media, SocialSkim, Television, Tumblr, TV, Twitter, Videos
• Your Sales Forecasting Process Needs an OverhaulDustin Grosse
  Sales forecasting is typically a torturous process of interrogating sales reps about the status of their deals and analyzing self-reported sales activities. But sales forecasting doesn't have to be that ...
  Customer Insight, Management, Marketing Strategy, Sales, Time Management
• What You Can Learn About Account-Based Marketing From Behavior-Driven AdvertisingBodhi Short
  Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing.
  Account-Based Marketing, B2B Marketing, High-Tech Marketing, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising
• Today's Digital Marketing Funnel (and How to Optimize Your Conversions)Matt Banner
  Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.
  Digital Marketing, Lead Generation, Sales
• How to Create the Right Presentation for Your BusinessShai Schwartz
  We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't ...
  Conferences, Content, Presentations, Sales, Tradeshows/Events
• Why Innovation Matters in Account-Based MarketingSonjoy Ganguly
  Innovation is becoming a core element of every market. If you don't innovate, your business grows stale. So, what role does innovation play in account-based marketing?
  Account-Based Marketing, B2B Marketing, Customer Acquisition, Customer Insight, Data, Sales, Sales and Advertising, Thought Leadership
• Marketing Video: No Lead Left BehindCassie Nelson
  Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than ...
  Lead Generation, Lead Quality, Lead Scoring, Sales
• Unlock the Mystery of Lead-Capture Success [Infographic]Verónica Jarski
  Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
  Lead Generation, Lead Quality, Measurement, Metrics, Sales, Social Media
• The Biggest Sales-Enablement Problems and Their Solutions [Infographic]Verónica Jarski
  Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
  Campaign Management, Content, Content Marketing, Marketing Strategy, Sales
• Seven Ways to Increase Your Webinar RegistrationsLauren Barber
  With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Lead Generation, Lead Nurturing, Sales, Webinars
• The Top Sales Challenges of 2016Ayaz Nanji
  What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
  Research Summaries, Sales, Sales and Advertising, Survey Data
• What You Need to Know About Account-Based Marketing [Infographic]Verónica Jarski
  Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
  Account-Based Marketing, B2B Marketing, Customer Engagement, Lead Generation, Marketing Budgets, Marketing Strategy, Sales, Time Management
• Three Ways Niche Players Can Connect With the C-SuiteTom Whatley
  We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Networking, Positioning, Relationship Marketing, Sales, Value Propositions
• Empower Your Indirect-Sales MarketersDan Hawtof
  You want your network of resellers, distributors, and channel partners to promote your products and services, but everyone's swamped with info from your competitors and focused on their own agendas. ...
  Brand Ambassadors, Channel Marketing, Customer Engagement, Digital Marketing, Sales, Technology
• 11 Common Website Conversion Killers [Infographic]Verónica Jarski
  Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.
  Blogging, Content, Copywriting, Customer Engagement, Sales, Websites
• How to Text Your Sales Prospects to Increase ConversionsCameron Weeks
  Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to ...
  B2B Marketing, Content, Lead Nurturing, Mobile Marketing, Sales, SMS
• Five Tips for Improving Sales Force ProductivityMarc McNamara, Brian Cleary
  You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Nurturing, Management, Print Collateral, Project Management, Sales
• Marketing Video: What Is Nurture Marketing?Kate Moore
  It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads ...
  B2B Marketing, Lead Generation, Lead Nurturing, Sales, Videos