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• Measuring Marketing ROI: Are You Doing It Right?Daisy Chen
  Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it ...
  Attribution Modeling, Lead Generation, Measurement, Metrics, ROI, Sales, Web Analytics
• The Preferences of Millennial B2B BuyersAyaz Nanji
  Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.
  B2B Marketing, Customer Behavior, Millennials, Research Summaries, Sales, Survey Data
• Four Facebook Remarketing Ads That Enhance E-Commerce RevenueShane Barker
  With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can ...
  Advertising, B2C, E-Commerce, Facebook, Mobile Marketing, Retail Marketing, Sales, Social Media, Targeting, Videos
• The Biggest Leakage in a SaaS Marketing Funnel and How to Fix ItEd King
  SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.
  Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Services Marketing, Technology
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)Juuso Lyytikkä
  These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.
  Customer Relationships, Customer Retention, Lead Generation, Marketing Analytics, Measurement, Metrics, ROI, Sales
• The Importance of a Well-Rounded Marketing Technology Stack
  The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization.
  CRM, Marketing Automation, Marketing Strategy, Sales, Technology
• These Four Data Points Demonstrate Marketing ROI to the C-SuiteBonnie Crater
  Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you ...
  Chief Marketing Officer, Data, Lead Generation, Metrics, ROI, Sales
• The Content Types That Generate the Highest-Quality LeadsAyaz Nanji
  Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Landing Pages, Lead Generation, Lead Quality, Research Summaries, Sales, Survey Data
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• How Email Marketers Can Manage Their Database for Sales Funnel Tracking
  An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
  Attribution Modeling, Email, Email Lists, Email Marketing, Lead Generation, Lead Scoring, ROI, Sales
• Sales Cadence Benchmarks: How Often Reps Contact LeadsAyaz Nanji
  More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
  Benchmarking, Research Summaries, Sales, Sales and Advertising
• 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]Laura Forer
  Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
  B2B Marketing, Lead Generation, Metrics, ROI, Sales, Web Content, Website Design, Websites
• How Augmented Reality and Virtual Reality Are Changing Things for MarketersGavin Finn
  Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on ...
  Augmented Reality, Engagement, Marketing Strategy, Sales, Technology, Virtual Reality
• How to Use Predictive Analytics to Engage Customers Throughout Their JourneyChris Matty
  From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Data, Lead Generation, Lead Nurturing, Marketing Strategy, Metrics, Sales
• 11 Powerful Approaches to Marketing Highly Unsexy ProductsRishi Medhi
  The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, ...
  Advertising, Brand Positioning, Branding, Customer Acquisition, Customer Evangelists, Customer Relationships, Marketing Strategy, Positioning, Sales, Testimonials
• Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team
  Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to ...
  Attribution Modeling, Lead Generation, Lead Nurturing, Measurement, Metrics, ROI, Sales
• The Martech Purchase Process: How Buyers Evaluate VendorsAyaz Nanji
  Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO ...
  Customer Behavior, Research Summaries, Sales, Survey Data, Technology
• Four Ways to Use Mobile in Your B2B Marketing StrategyWilson Raj
  B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
  B2B Marketing, Content, Customer Service, Engagement, Marketing Strategy, Mobile Marketing, Sales, SMS, Tradeshows/Events
• 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing AgencyAlexander Kesler
  If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask ...
  B2B Marketing, Branding, Hiring Outside Resources, Lead Generation, Marketing Operations, Marketing Strategy, Metrics, Personas, ROI, Sales