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• Five E-Commerce Upsell and Cross-Sell TacticsMarina Iermolaieva
  Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need.
  B2C, Customer Behavior, E-Commerce, Promotions, Retail Marketing, Sales
• Three Steps to Creating an Offer That Gets Leads and SalesLeigh Hankin
  Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
  Ad Copy, Content, Copywriting, Customer Behavior, Lead Generation, Sales, Writing
• Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]Verónica Jarski
  Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?
  Consumer Electronics, Customer Experience, Customer Retention, Mobile Marketing, Sales, Smartphones, Technology, Web Content, Website Design, Websites
• 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Strategy, Metrics, Research Summaries, Sales, Social Media, Web Content, Writing
• 15 Stats to Make You Rethink How You Build Customer Engagement and SalesBrian Rigney
  Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, Mobile Marketing, Sales
• Cure Your Shopping Cart Abandonment Issues [Infographic]Verónica Jarski
  About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.
  Customer Behavior, Customer Engagement, Customer Experience, Customer Service, Sales, Web Content, Websites
• Three Ways to Make Your Email Stand OutSean Gordon
  Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and ...
  Content, Email, Email Subject Lines, Lead Generation, Sales
• How to Use Video Emails, and Why You ShouldMatthew Turner
  We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share ...
  Content, Email, Engagement, Sales, Videos
• Fix the Brittle Customer Relationships Affecting Your Bottom LineLaura Patterson
  Customer relationships can become brittle or fragile over time. You can measure and offset that brittleness in a variety of ways.
  Collaboration, Content, Lead Generation, Marketing Strategy, Sales, Sales and Advertising
• How to Enable Sales With Content MarketingTom Whatley
  Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the ...
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Generation, Lead Nurturing, Sales
• What You Need to Know About the Always-On Consumer [Infographic]Verónica Jarski
  Today's consumers seem to always be digitally connected, blurring the lines between work and play. To reach these always-on consumers, businesses must change their approach.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Mobile Marketing, Sales, Smartphones
• What Makes a Business a 'Global Champion'Elizaveta Naumov
  What does today's successful international business look like? A recent TextMaster study explored that question. Here's what the study revealed.
  Customer Engagement, Digital Marketing, Management, Sales
• How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
  Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
  B2B Marketing, Case Studies, Content, Customer Relationships, Hiring Outside Resources, Public Relations, Sales, Writing
• Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and RunningSangram Vajre
  How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue.
  Account-Based Marketing, Advertising, B2B Marketing, Lead Nurturing, Sales, Tradeshows/Events
• Why You Should Run Your Search Marketing and Google Shopping Campaigns TogetherJay Stampfl
  Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why.
  Advertising, Google, Management, Sales, Search Engine Marketing, SEO
• The Big Deal About a Little Mobile 'Buy' ButtonMollie Spilman
  Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers.
  Consumer Electronics, Customer Engagement, Mobile Marketing, Sales, Smartphones
• The 10 Most Popular CRM ProductsAyaz Nanji
  What are the most popular sales and marketing customer relationship management (CRM) software products on the market?
  CRM, Customer Relationships, Research Summaries, Sales, Technology
• How Beacons Benefit Your Customers (and You)Dave McMullen
  Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses.
  Consumer Electronics, Customer Engagement, Customer Insight, Customer Relationships, Data, Digital Marketing, High-Tech Marketing, Sales
• Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your PipelineDamon Waldron
  Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix ...
  Chief Marketing Officer, Lead Generation, Lead Nurturing, Marketing Operations, Marketing Strategy, Personas, Sales
• Five Tips for Supercharging Your Customers' Mobile Shopping ExperienceIrv Shapiro
  Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers.
  Consumer Electronics, Customer Experience, High-Tech Marketing, Mobile Marketing, Sales, Smartphones, Websites