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• Three Types of Data That Can Help You Connect With LeadsJoe Lucas
  Improve your marketing and turn leads into customers by focusing on the following three types of data.
  Customer Acquisition, Customer Behavior, Customer Relationships, Data, High-Tech Marketing, Marketing Strategy, Sales, Social Media
• Why Businesses Should Adopt a Sales-First StrategyKurt Andersen
  Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in ...
  Customer Relationships, Marketing Strategy, ROI, Sales
• Five Quick Tips for Marketing Automation SuccessKim Ann King
  Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned.
  Collaboration, CRM, Email Marketing, Marketing Automation, Marketing Operations, Marketing Strategy, Marketing Tips, Sales
• From Demand Generation to Revenue Generation: How to Become a Revenue-Driven MarketerGlenn Gow
  The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.
  Career Management, Lead Generation, Lead Nurturing, Management, Marketing Strategy, Sales
• How to Build New Revenue in Your Account BaseDan Ziman
  Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them.
  B2B Marketing, Customer Relationships, Customer Retention, Marketing Strategy, Sales
• Seven Things to Spark Your Prospects' Curiosity and Win SalesJoe Collins
  To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business.
  Customer-Centric, Customer Engagement, Customer Relationships, Sales
• 'Be the Best Answer': Four Steps to Developing Winning ContentJeannette de Beauvoir
  If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales, Writing
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Four Tips to Accelerate Sales Through the B2B Content FunnelPaul Gustafson
  Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Sales, Social Media, Thought Leadership
• Six Benefits of Using a Subscription Model for Your Business [Infographic]Verónica Jarski
  Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
  Customer Behavior, Customer Engagement, Digital Marketing, Email, Email Marketing, Sales, Word-of-Mouth
• Four Surefire Ways to Fail at Tradeshow MarketingSteve Peterson
  To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.
  Conferences, Customer Acquisition, Lead Generation, Sales, Tradeshows/Events
• What Separates 'A' Marketers From the Rest of the Pack? [Infographic]Laura Patterson, Julie Schwartz
  Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing ...
  Career Management, Data, Marketing Analytics, Marketing Strategy, Metrics, Sales
• Five Video Conference Horror Stories and How to Avoid Them YourselfEric Vidal
  A video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and ...
  Career Management, Collaboration, Conferences, Sales, Technology, Virtual Events
• A Brief Guide to Exhibiting at TradeshowsKelly Edwards
  Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays ...
  Conferences, Customer Acquisition, Lead Generation, Print Collateral, Sales, Tradeshows/Events
• Hyper-Personalization? Forget the 'Hyper' and Just Be PersonalJustin Gray
  Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in ...
  Content, Content Marketing, CRM, Customer Behavior, Customer Insight, Customer Relationships, Inbound Marketing, Marketing Automation, Personalization, Personas, Sales
• Content, Social, and Video in the Tech Purchase Process [Infographic]Verónica Jarski
  The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and ...
  Case Studies, Content, Content Marketing, Email, LinkedIn, Sales, Social Media, Videos, White Papers
• What the Good Judgment Project Can Teach Marketers About Product RecommendationsPaul Kaye
  The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you.
  Advertising, Content, Content Strategy, Customer Behavior, Product Marketing, Sales, Websites
• How to Develop a Mutually Beneficial Relationship With SalesElise Musumano
  Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change ...
  Career Management, Collaboration, Content, Content Marketing, Inbound Marketing, Management, Project Management, Sales
• Five Components of Measuring Return on Customer EngagementJohn Hoholik
  Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
  Customer Acquisition, Customer Engagement, Customer Relationships, Data, Google Analytics, Management, Measurement, Metrics, ROI, Sales
• Requiem for a Lead: How to Focus on the Most Important KPIGabe Rogol
  As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Quality, Marketing Strategy, Sales